Louis Vuitton have presented their Spring Summer 2022 Capucines Handbags Collection with a campaign starring actress and brand ambassador Léa Seydoux.
Photographed by Steven Meisel at the iconic Musée de l’Orangerie in Paris the campaign sees Lea posing with one of the brand’s most recognizable accessories, the Capucines bag.
As an enduring feminine icon, the Capucines symbolizes the quintessence of Louis Vuitton, its quest for excellence, creativity and craftsmanship.
Named after Louis Vuitton’s very first store in Paris, the Capucines has established itself as one of the Maison’s most sophisticated models and the perfect canvas for seasonal variations.
Behind the apparent simplicity of the Capucines’ design lies a complex creative process and extensive craftsmanship: each bag is assembled in 250 steps by only the Maison’s most experienced artisans.
Heritage details can be found throughout, including such as the rivets on the rings of the bag’s handle that evoke those on historic Louis Vuitton trunks. The emblematic Monogram motif is referenced in the signature LV initials, and the petal shaped flap with its charm-like metal Monogram flower that is mounted by hand.
The story of an icon. Set against Claude Monet’s world-renowned Water Lilies paintings at the Musée de l’Orangerie in Paris, House Ambassador #LeaSeydoux embodies #LouisVuitton’s iconic Capucines bag. Discover the new campaign at https://t.co/fqw2Adq5eP pic.twitter.com/bsGpVmTRGV
— Louis Vuitton (@LouisVuitton) June 15, 2022