Travelers at Melbourne International Airport and Sydney International Airport can now immerse themselves in an exhilarating LEGO® F1® adventure. The LEGO Group is excited to introduce a vibrant new collection of LEGO® F1® sets, along with exclusive travel retail activities that will enhance the journey for F1® and LEGO® enthusiasts of all ages.
This launch coincides with the start of the 2025 Formula 1 season in Melbourne Australia, making it the perfect time for fans to celebrate the thrill of racing.
Get ready for an adrenaline-fueled F1 experience as we bring the thrill of the track to the skies!
Building on the successful animation at Melbourne International in 2024, LEGO Travel Retail is stepping it up further with TWO concurrent animations – thanks to the partnership with Heinemann Oceania & Lotte Oceania Duty Free. Both locations will feature a wide range of LEGO® F1® cars, from everyday models to F1 race cars, providing an exciting atmosphere for car enthusiasts of all ages.
Interactive Phygital Experience
The activation at Sydney International Airport will also feature a groundbreaking phygital experience, the first of its kind for LEGO Group in Travel Retail. This innovative activity allows travellers—both kids and adults—to engage in friendly racing competitions by “pedalling hard” to power their LEGO® F1® vehicles. This fun and interactive element not only provides entertainment but also offers a great way to expend some energy before boarding a flight.
Product range
For the first time ever, all ten F1® teams will be represented across The LEGO Group’s product portfolio, including LEGO Speed Champions, LEGO City and LEGO DUPLO®. This collaboration brings the excitement and intricate details of Formula 1® racing to life through the creative world of LEGO play. From realistic recreations of iconic cars to interactive pit stop scenarios, the sets offer something for everyone across ages and interests, whether you’re a seasoned motorsport enthusiast or a budding LEGO builder.
