Premium lifestyle brand Victorinox has unveiled the exceptional Spectra 3.0 trolley collection which puts the planet and performance first. With the tagline ‘Let life take flight’, the relaunched Spectra line offers effortless travel thanks to next level updates to functionality, innovation and style.
The new collection introduces a pioneering new sustainability standard and stands out with an eye-catching and stylish appearance in the core colours black and Victorinox red.
Spectra 3.0 is the first Victorinox suitcase to be made from a recycled, next-generation polycarbonate shell material. This material provides sustainability without compromising on strength, performance and impact resistance, while resulting in a lower emissions footprint because fewer replacements and reproductions are required.
Taking over three years to develop, Spectra 3.0 passed Victorinox’s highest quality and testing standards – underlining the company’s commitment to producing premium products that last.
Victorinox Head of Global Channels, Thomas Bodenmann, commented: “Travel gear is one of the few categories in travel retail which must readily react to fundamental changes in the way we go about our lives, where functionality, not indulgence, lies at its heart. As travel evolves, so must travel gear, putting the onus on manufacturers to consistently invest and innovate.”
“The launch of the impressive Spectra 3.0 collection is very timely as consumers begin travelling again and seek sustainable, premium luggage that they can rely on for years to come. I’ve used it myself and the superior functionality of Spectra 3.0 brings another dimension to the travel retail luggage offer, providing consumers with an unrivalled level of comfort and security which enables them to travel worry-free.”
ENGINEERED FOR WORRY-FREE TRAVELLING
The Spectra trolley collection is designed with the modern traveller in mind and comes with several features that support a hassle-free journey. The front opening compartment on the Global Carry-On and the Frequent Flyer Carry-On enables quick access to store a laptop, documents and other valuables without needing to open the main case area. The compartment features an organization panel and can be locked independently from the main luggage storage thanks to a four-slot TSA approved lock.
To provide extra packing convenience, the medium and large models offer a new built-in improved self-expandable system with up to 40% of additional volume; the carry-on sizes offer up to 20% additional space. A lightweight spring construction allows the expansion system to expand automatically as soon as it is unzipped. This holds the sidewalls sturdily and allows easy top-loading even when the case is expanded.
Another feature of the innovative travel gear collection is the 100% recycled lining which is treated with SILVADUR™ technology to inhibit the growth of microorganisms in fabric. It can be cleaned and still maintains its treatment up to 40 times. Inspired by the functionality of the iconic Swiss Army Knife, the Victorinox Spectra 3.0 collection offers personalization possibilities to make each piece unique. Initials and names can be engraved on an iconic Swiss Army Knife scale in the colour of choice.
The new Spectra 3.0 collection offers the expandable sizes Global Carry-On, Frequent Flyer Carry-On, Frequent Flyer Plus Carry-On, Medium Case and Large Case and additionally introduces a new Trunk Large Case which comes with two packing cubes for advanced organization. The Spectra 3.0 collection offers a global 1+10 years warranty and is available now online, in specialty shops, Victorinox stores and travel retail.
Spectra 3.0 will be promoted in domestic and travel retail markets with a series of pop-ups that bring to life the key features of the luggage while enabling consumers to personalize their purchases. In Eu-rope travel retail, the Spectra 3.0 launch is currently being supported by an advertising campaign at Zurich Airport which includes a mega billboard on the exterior of the main car park.
INTRODUCING A NEW RECYCLED SHELL MATERIAL: This next-generation recycled polycarbonate delivers sustainability without compromising on the strength, performance, and impact resistance.
VOLUME AND EXPANDABILITY: Thanks to an innovative self-expandable and solid expansion system the collection offers up to 40% of additional volume.
CLEVER FRONT OPENING: The front opening compartment on the Global Carry-On and on the Frequent Flyer Carry-On enables quick access to store a laptop, documents and other valuables without needing to open the main case area.
ICONIC DESIGN IN RED AND BLACK: The Spectra 3.0 collection keeps its iconic matt and ribbed-design polycarbonate shell with protective corner guards as pure brand DNA.
ANTIMICROBIAL LINING: The recycled lining is treated with SILVADUR™ technology to inhibit the growth of microorganisms in fabric. It can be cleaned and still maintains its treatment up to 40 times.
PERSONALIZATION OPTION: Initials and names can be engraved on an iconic Swiss Army Knife scale in the colour of choice.
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