A bold new chapter unfolds for LEX by Nemiroff as the ultra-premium vodka is now officially available globally through Gebr. Heinemann – one of the world’s leading duty-free operators and distributors in travel retail.
LEX by Nemiroff 1L has joined the distinguished global assortment of Gebr. Heinemann, marking a powerful milestone in Nemiroff’s international growth strategy and a major step in positioning Ukrainian ultra-premium vodka on the world stage. The listing spans GH-operated locations worldwide, with strong early visibility in Germany, Poland, Lithuania, Bulgaria, Azerbaijan, Romania, and Turkey.
This landmark collaboration kicked off in style with a premium pop-up tasting experience at Hamburg Airport, Gebr. Heinemann’s HUB city. The activation immerses travellers in the sophisticated world of LEX, setting the tone for a series of high-impact engagements planned for the months ahead.
In April and May, LEX by Nemiroff is also being featured at two prominent tasting bars in Düsseldorf Airport, offering travellers an intimate taste of Nemiroff’s top-tier quality.
But the journey doesn’t stop there.
Looking ahead to the height of the travel season, August to September, LEX by Nemiroff will elevate its presence at Munich Airport (Terminal 2 Schengen, Non-Schengen, and Satellite T2 Non-Schengen Shops), just in time for Oktoberfest – a time when Munich welcomes millions of international visitors. The brand will offer exclusive tasting experiences tailored for global connoisseurs arriving in the Bavarian capital, showcasing Ukrainian craftsmanship at its finest.
The momentum continues with further brand activations planned throughout 2025 and early 2026 across Vienna, Baku, Almaty, and Istanbul, culminating in a flagship tasting pop-up at Frankfurt Airport – a key European travel hub – in February and March 2026.
Yuriy Sorochynskiy, CEO of Nemiroff, shared: “This partnership with Gebr. Heinemann is more than a listing – it’s a gateway to the world for LEX by Nemiroff. It embodies our relentless ambition to bring Ukrainian excellence to the global stage. LEX is our masterpiece, a symbol of heritage, resilience, and refined taste. And now, travellers across the globe can discover its spirit.”
Manuel Schilling, Head of Buying Spirits at Gebr. Heinemann, added: “We are proud to welcome LEX by Nemiroff to our global assortment – a brand that combines bold innovation with authentic craftsmanship. This collaboration stands as a testament to what strong partnerships can achieve: bringing exceptional products to international travellers and creating meaningful brand experiences along the way. Together with Nemiroff, we look forward to shaping a premium vodka presence in travel retail that is as distinctive as the product itself.”
