Lindt & Sprüngli will be launching a new selection of travel retail exclusive products at this year’s TFWA World Exhibition & Conference in Cannes. The new products will include the LINDT Travel Souvenir Collection and the new LINDT 300g Tablets Novelties which are available in a variety of flavours.
Increasing stopping power and converting non-shoppers into buyers is one of the central challenges of travel retail. A confectionery study conducted by TFWA indicated that limited editions, travel exclusives and travel gifts were some of the main reasons for customers’ purchases and converting non-buyers into shoppers. Therefore, LINDT is paying tribute to these findings with these new products, appealing especially to passengers searching for unique gifts.
The LINDT Travel Souvenir Collection consists of two unique travel souvenirs; the elegant LINDT Tin Suitcase (360g) and the trendy LINDT Chocolate Trolleys (600g). Both will take chocolate lovers across the world on a journey of flavours with the finest Swiss premium chocolate and exquisite assorted Napolitains in six popular flavours: Milk, Milk Hazelnut, LINDOR, Surfin, CRESTA Milk and CRESTA White.
Fun and entertainment whilst shopping is becoming more important, particularly amongst the all-important millennial travellers. To meet this growing demand, the new LINDT Travel Souvenir Collection is going one step further, allowing customers to personalise their products with exclusive destination stickers to create a truly unique travel souvenir. Stickers will be available on LINDT Travel Souvenir Collection promotional stands in duty free outlets worldwide to create an interactive experience at the point of sale and give the product a characterised ‘sense of place’. This unique set offers travellers the perfect gift for friends and family back home. The LINDT Chocolate Trolleys with their eye-catching trolley format display were a great success when they were launched in 2016 and helped to rejuvenate the LINDT classic assortment of Napolitains. Visitors to the LINDT stand at TFWA World Exhibition & Conference will be able to have fun experiencing this new range for themselves.
With the LINDT 300g Tablets Novelties, the LINDT MASTER CHOCOLATIERS have showcased their creativity in three new and exciting travel retail exclusive flavours, pairing finest Swiss LINDT chocolate with new delicious ingredients. These new and travel exclusive flavours will include Milk Crunchy Nougat (a hearty tablet of smooth milk chocolate combined with crunchy honey-nougat pieces and aromatic whole roasted almonds), Dark Berry Almond (a harmonious blend of intense dark chocolate with fruity chunks of raspberry and cranberry, rounded with aromatic whole roasted almonds) and White Coconut Almond (a refreshing treat of sweet creamy white chocolate with coconut flakes and tasty whole roasted almonds). The 300g bars have been a bestseller for LINDT in the last years as they are loved by consumers for gifting, sharing or simply enjoying themselves.
Peter Zehnder, head of the Lindt & Sprüngli global duty free division said; “LINDT is one of the fastest growing confectionery companies in travel retail. Innovation is in our DNA and this helps our MASTER CHOCOLATIERS to create outstanding travel retail exclusives for our customers. At LINDT, we consider ourselves masters of all five senses and create products with everything from tactile elements and visually attractive packaging, right through to the aural pleasure of unwrapping a LINDT gift and the smell and taste of the chocolate. All of our products offer a special and unique experience to travellers across the world.”
These LINDT novelties will be available across duty-free retail outlets worldwide in 2018.