The Loop Duty Free at Dublin and Cork airports have introduced Guinness’ first premium beer – The 1798 Double Extra Stout – as a global travel-retail exclusive.
Dublin and Cork are the first airports in the world to release the exclusive brew and the only retailers in Ireland and Europe to sell the limited-edition product. The 9% abv release is a specially packaged and corked 750ml bottle, retailing at The Loop for €20 ($22.50).
Over 200 years ago in 1798, pioneer Arthur Guinness commissioned several large wooden vats to be constructed in Vat House Number 1 at St James’s Gate in Dublin, with the stout matured for up to 18 months before it was exported overseas. Oak from the Original Vat House #1 has been used to mature Guinness 1798 Double Extra Stout, providing a luxuriant and unique brew evokes chocolate, vanilla and liquorice with a distinct wood aroma.
Diageo Global Travel and Middle East (GTME) regional director Dayalan Nayager commented: “The introduction of Guinness 1798 Double Extra Stout is an incredibly exciting opportunity for Diageo GTME: it is the first premium beer we have offered in travel-retail. This opens up a whole new category for us in the channel and we’re starting with a strong offering, one of our most popular global brands.
“We’re delighted to partner with ARI Ireland to bring this innovation to travel-retail and exclusively in Dublin and Cork airports. We know travellers are looking for innovative products they can’t purchase at home so it seems fitting to offer this very special, limited-edition Guinness bottling in the home of the brand, Ireland.”
ARI Ireland head of retail Jackie McDonagh said: “We’re delighted to secure another exclusive for The Loop with the exceptional Guinness Stout Limited Edition. We’re renowned for having one of the most diverse ranges of liquor in airport retail and this stout is a very welcome addition to our ever expanding selection of craft beers and stouts.
“It’s the perfect gift for Guinness aficionados and novices alike and I’ve no doubt that passengers will be very keen to try this exclusive new brew. It’s also fitting, given Guinness’ world famous Irish heritage, that Dublin and Cork are the only airports in the world to stock this one of a kind limited edition stout.”
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