Designer and Indian celebrity favourite Sabyasachi Mukherjee has stepped into the cosmetics world with beauty giant L’Oreal Paris, working with actress Aishwarya Rai Bachchan for the 21-piece collection.
The Indian creative has joined forces with the cosmetics giant on a 21-piece festive makeup line dubbed ‘L’Oréal Paris x Sabyasachi,’ focusing on classic beauty looks such as winged liner and a red lip. The collection’s campaign is fronted by actress Aishwarya Rai Bachchan.
“Modern beauty is about being carefree and casual,” the designer told his 2.6 million followers, when introducing the new collection online. “Wear your makeup effortlessly. Makeup shouldn’t wear you down. A red mouth, a winged liner, sun-kissed, wind-swept hair and a simple, classic saree creates a look that is iconic, yet simple to achieve. It has a certain je ne sais quoi about it.”
To this end, the series includes nine new ‘Color Riche Moist Matte Lipsticks’ in hues ranging from hot pink to soft beige, as well as a ‘Super Liner Black Lacquer Liquid Eye Liner’ and a version of the brand’s ‘Volume Million Lashes’ mascara.
The designer is the latest of several big names to hitch his star to the L’Oréal Paris beauty wagon, following in the footsteps of creatives such as Balmain and Isabel Marant.
The campaign with Rai Bachchan was shot on July 15 at the Eiffel Tower in Paris. Sabyasachi also shared how the look for the look for the packaging came together — inspired by a fountain pen that one of his team was using.
“It is sometimes funny how things just come together. We were all in deep discussion about the new packaging and nothing was quite working out. I wanted something simple, yet strong. One of the ladies in the room was taking notes and her fountain pen (they completely enamor me) caught my eye. She said it was a graduating gift from her grandfather. I started smiling internally. The L’Oréal Paris x Sabyasachi packaging was taking shape.”
See more of the collection here
View this post on Instagram
Aishwarya Rai Bachchan in Sabyasachi at the L'Oréal Paris x Sabyasachi makeup launch in Mumbai. @aishwaryaraibachchan_arb On her: Eyes- Superliner Black Laquer Lashes- Volume Million Lashes Lips- Lipstick in Shade 266- Pure Rouge Makeup by: @mickeycontractor #LorealParisxSabyasachi #Festive #Makeup #LorealParisIndia @lorealmakeup #Sabyasachi #AishwaryaRaiBachchan #LimitedEdition #ImWorthIt #PureRouge #Shade266 @paris
A post shared by Sabyasachi Mukherjee (@sabyasachiofficial) on
Copyright The Duty Free Hunter 2019