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Louis Vuitton debuts The LV Chain men’s jewellery collection

Louis Vuitton debuts The LV Chain men’s jewellery collection

Louis Vuitton presents Men’s Artistic Director Virgil Abloh’s first fashion jewellery collection.
This new jewellery collection encapsulates the contemporary mood of the Maison and embodies the new vocabulary that Virgil Abloh has introduced across all categories since his arrival at Louis Vuitton last year. The collection is a reinterpretation of classic menswear chains that debuted during his first show across various accessories and leather goods, introducing an entirely new Louis Vuitton chain. Inspired by classic Cuban links, it nods to wider cultural references, from hip-hop to skate culture and a dynamic community of collaborators.

Rooted in the heritage of men’s jewellery, the chain has been twisted into a new, highly exclusive form through an inventive and meticulous use of materials and finishes. A multi-hued chain nods to the rainbow story which was central to the Spring-Summer 2019 Collection – a tribute to diversity and an open invitation to a new, global audience. It showcases an array of exceptional finishes, techniques and materials, which are carefully united together across the links. Coloured enamel in orange and blue tones, brass with aged gold effect, palladium finishing with Monogram engraving and crystal encrustations in a range of hues are all united across one chain.

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