Louis Vuitton steps back in time to bring us a stonewashed line up – meet the the Monogram Jacquard Denim collection.
Offering a selection of handbags, shoes, wallets, caps, and more, the collection is showcased in a new campaign, which stars models Ida Heiner, Mika Schneider, and Clémentine Balcaen. Highlighting Louis Vuitton’s four iconic bag designs, the Speedy, Loop, Dauphine, and Onthego, which get a makeover in denim blue, the campaign brings the playful-chic designs into the spotlight.
“Featuring a stonewashed effect, Louis Vuitton’s new denim collection recreates the iconic Monogram motif with a jacquard technique,” Louis Vuitton shares.
The bags are paired with long coats, cardigans, sunglasses, and more designs, photographed by Robin Galiegue against a warm studio backdrop. Marie-Amelie Sauvé has styled the shoot, and the models charm their way in the shoot, wearing Louis Vuitton’s elegant apparel and accessories from the new collection.
— Louis Vuitton (@LouisVuitton) January 5, 2022