Louis Vuitton has unveiled its latest venture into the art world – a new line of bags and accessories that they have created with Jeff Koons, marking the first stage of its collaboration with the artist.
The Masters collection features imagery from Koons’s Gazing Ball series of paintings – large-scale hand-painted reproductions of masterpieces – on a range of the fashion house’s most popular products. Recreations of the most famous works by some of the Old Masters – Da Vinci, Titian, Rubens, Fragonard and Van Gogh – have been transposed onto the canvas of bags such as as the Speedy, the Keepall and the Neverfull with the names of the artists emblazoned across them.
Speaking to Vogue about the collaboration, Koons – one of the most recognised figures in the contemporary art world and whose Balloon Dog (Orange) became the most expensive piece by a living artist when it sold for $58.4 million at Christie’s in New York in 2013 – said: “What’s wonderful about working with Louis Vuitton is that there really aren’t parameters. When they come and speak to you about a project, everybody already has an understanding of what the possibilities are to create something special. We both had the same objective: we wanted to make something that really uses material, texture and colour to communicate and create something desirable. So there was tremendous freedom.”
The artist has reconfigured the brand’s monogram to bear his initials, the first time in the fashion house’s history that it has allowed its famous logo to be reshaped. Each bag also features a tag of the inflatable rabbit, which is a recognisable feature in Koons’s work and, inside, a biography and portrait of the Master whose work has been recreated.
The Masters collection lands on April 28. See the bags below.
Via Vogue / Louis Vuitton
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