Louis Vuitton reveals ‘On The Beach’ summer fragrance

Louis Vuitton reveals ‘On The Beach’ summer fragrance

Louis Vuitton has launched a summer-ready fragrance that delivers a citrusy experience.

Following up on its “Étoile Filante” scent last month, Louis Vuitton has now debuted the fifth unisex fragrance in its Parfums de Cologne line. Dubbed “On The Beach,” the new perfume boasts a light blend perfect for carefree summer days.

Packaged in a gradient bottle reminiscent of the evening sky, the Jacques Cavallier Belletrud-crafted fragrance takes inspiration from sensorial experiences that involve soft and warm sand, calm waves and the pleasant memory of a day at the beach. With citron serving as the key scent, the blend features neroli, as well as subtle hints of thyme, rosemary and pink pepper. The product is rounded out with a touch of cypress to replicate the feeling of a tree’s shade.

“On The Beach” launches on April 1 via the house’s website and select stores.

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