Louis Vuitton is launching a new addition to its Les Parfums Louis Vuitton line, inspired by the Middle East. Fleur du Désert will be launched in April.

After creating Louis Vuitton’s Ombre Nomade, Les Sables Roses, Nuit de Feu, and Pur Oud, perfumer Jacques Cavallier Belletrud has now developed ‘Fleur du Désert’ – a scent following Middle Eastern perfumery traditions. For this edition, Belletrud picked three flowers that fit the theme – jasmine, orange blossom, and rose, which are said to have been used in the perfumery of this region since ancient times.

Fleur du Désert

Belletrud was inspired by the “absolute beauty” of an oasis of lush vegetation, which he encountered during a morning walk in the desert of Saudi Arabia, not far from Jeddah. The delicacy of a bouquet of fresh flowers is topped with spices and given depth by an ambery and woody trail.

Louis Vuitton Fleur du Désert is available as a 100 and 200 ml Eau de Parfum.

Fleur du Désert