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Louis Vuitton updates a classic with launch of the Neo Alma Bag

Louis Vuitton updates a classic with launch of the Neo Alma Bag

Louis Vuitton is launching the Neo Alma as part of a pre-launch exclusive on the Louis Vuitton E-Commerce store.

One of Louis Vuitton’s most emblematic designs, the Alma is a true classic that never goes out of style. Created almost a century ago by Gaston-Louis Vuitton, the dome-shaped bag with graceful curves was first called the Squire, and then the Champs-Elysée, before settling into the familiar Alma in the ‘90s. Now, the iconic handbag has been given yet another makeover for Fall/Winter 2019, dubbed the Neo Alma.

Crafted from embossed Monogram Empreinte leather, the Neo Alma features a broader base, along with rounded top handles, a removable shoulder strap, and the maison’s signature padlock and keybell closure. The bag comes in two sizes, the diminutive BB (pictured above) and the roomy PM (below), so you can go for either a cute or a classic look, depending on your mood that day. Choose from three colours – cherry berry, crème, or noir – with a contrasting microfibre lining. And if you can’t wait to get your hands on the Neo Alma, the good news is that it’s available now as a pre-launch exclusive on the Louis Vuitton e-commerce store.

The Louis Vuitton Neo Alma BB and Neo Alma PM are available here.

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