Louis Vuitton presents the Alma BB in a rainbow of eye-popping colours for Spring.

A fresh and contemporary take on the iconic Alma bag, Louis Vuitton introduces the Alma BB in five vibrant colours presented by Rianne Von Rompaey, Sacha Quenby, Sora Choi and Vittoria Ceretti. The bag is embellished with an embroidered jacquard strap to match, featuring Monogram flowers on one side and the Louis Vuitton logo on the other.


Photographed and directed by Steven Meisel, the campaign images bring the Alma BB’s bright and vivid colours to life, showing off the bag’s youthful and energetic attitude. The bag’s fresh details and unique strap in graphic colour options pay tribute to the line’s playful DNA.