New editions of Louis Vuitton’s Pont 9 handbag revealed – on the Pont Neuf.

Tapping rising stars for its latest handbag campaign, luxury fashion brand Louis Vuitton goes sophisticated and chic. Starring Signe Veiteberg, Caroline Reuter, and Londone Myers, Louis Vuitton’s LV Pont 9 Campaign heads to Paris’ Pont Neuf bridge, with the models showing off different styles of the Pont 9 handbag.

Designed by Louis Vuitton’s artistic director Nicolas Ghesquiere, the elegant design takes inspiration from a 1930s archive logo. The models, Signe, Caroline, and Blesnya make a statement as they also showcase ready-to-wear pieces from the high-end label’s summer runway collection and look stunning for the shoot.