If every action has an equal and opposite reaction then it was – scientifically speaking – totally inevitable that high-fashion would respond to the Kylie Jenner Lip Kit phenomenon. And who better to spearhead that reaction than Pat McGrath?
The legendary make-up artist announced via Instagram the release of a new five-piece kit, ‘Labs Lust 004 Lip Kit’, consisting of a vinyl gloss, the iconic McGrath gold pigment, a jar of loose glitter and two lipsticks. Available in three shades – Bloodwine, Vermillion and Flesh – the aim of the game is to mirror McGrath’s penchant for mixing and matching, blending colours and glitters to create an infinite amount of bespoke shades.
Labs Lust 004 in ‘Bloodwine’ was the arsenal McGrath used to create the ruby red lips seen on Bella Hadid and Taylor Hill at Atelier Versace’s couture show last month.
The collection will launch (and, probably sell-out immediately) on McGrath’s website on August 30th, followed by a launch by a later launch on September 8th by Sephora. We are awaiting details of travel retail launches and locations.
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