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M·A·C launches influencer-approved Love Me Lipstick Collection

M·A·C launches influencer-approved Love Me Lipstick Collection

MAC has unveiled a stunning new collection of gelled lipsticks – all influencer approved – ready for LOVE in Autumn 2019

Nourishing lychee fruit extract and argan oil impart immediate and long-term suppleness to lips, while the collection’s game-changing True-Colour Gelled System enables ultra-refined pigments to disperse evenly in a translucent gel matrix, yielding bright and smooth colour with high-impact payoff.

“This season, the backstage lip was nothing but lush. To get there, it’s no longer about just a single lip swipe, but rather a crafted lip – emboldening the feature by using pencils and even glosses to amplify contrast,” says Chantel Miller, New York-based M·A·C Director of Senior Artists. “Love Me lips are the colours we have lust for – its single-swipe sex appeal plays a critical role in the lip of the season. Best used straight from the tube, on top of Prep + Prime Lip (to build that coverage in double time) and then perfectly lined and glossed.”

Love Me Lipstick – full collection names and colours:

Vanity Bonfire – Vibrant hot pink
French Silk – Light pinky nude
Daddy’s Girl – Soft, light pink
Tres Blase – Light peachy beige
Under the Covers – Dusty rose pink
As If I Care – Deep mauvey pink
DGAF – Chocolate
Coffee & Cigs – Greyish brown
My Little Secret – Bright pink coral
You’re So Vain – Fuchsia pink
Nine Lives – Deep magenta
Shamelessly Vain – Bright orange
Give Me Fever – Vivid true red
Joie de Vivre – Deep plum
E for Effortless – Burnt deep red
Maison Rouge – Burgundy red
Laissez-Faire – Muted greyish pink
Pure Nonchalance – Lavender
Mon Coeur – Deep rosy pink
Hey, Frenchie! – Deep mauvey nude
Bated Breath – Warm pinky brown
Killing Me Softly – Mauvey plum
La Femme – Deep eggplant purple
Let Them Eat Cake! – Electric lavender

 

The launch of Love Me Lipstick is supported by six sensational, powerfully expressive individuals who embody the self-empowerment, joy and zest for life that M·A·C celebrates with this collection. By sharing their most unexpected and intriguing self-love stories in the campaign, these ambassadors will spread the Love Me message to their followers, throughout the M·A·C makeup lovers’ universe and far beyond.

AMBER WAGNER @jstlbby (2.1 million followers) California body-positive Insta-influencer and founder of her own Just Livin’ Baby clothing line, Wagner is known for her dazzling, ultra-long fingernails and impassioned, motivating messages of empowerment.

HARPER WATTERS @theharperwatters (156K followers) A soloist dancer for the Houston Ballet, Wagner’s addictive YouTube channel – featuring videos in which he does ballet in stilettos – has made him a role model for authentic self-expression.

MAXINE ASHLEY @maxineashley (52K followers) A Puerto-Rican, Bronx-based, genre-bending artist signed to Pharrell’s label, Ashley writes her own music and directs her own videos.

RINA SAWAYAMA @rinasonline (110K followers) Sawayama is a critically acclaimed Japanese-British pop singer, songwriter and model.

FRANCES O’SULLIVAN @beautyspock (344K followers) A beauty influencer and transformation artist, O’Sullivan has been called a “millennial Cindy Sherman.”

HALIMA @halima (923K followers) Halima, who first shot to fame as the first model to wear a hijab in the Miss Minnesota USA pageant, has appeared on the covers of Allure and British Vogue. She recently became the first model to appear in a burkini in the Sports Illustrated Swimsuit Issue.

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