MAC Cosmetics makes history by appointing its first-ever K-pop idol, Blackpink’s Lisa (Lalisa Manobal), as the new global brand ambassador.
When she’s not shattering records with her inimitable girl group, the Thai rapper “will be the face of MAC’s renowned collections and key campaigns, as well as the muse for the brand’s exciting innovation projects,” the brand explained in a press release.
Known for her eccentric style and bold beauty choices—think bubblegum pink highlights, razor-sharp winged eyeliner, muted lipsticks—Lisa was drawn to the iconic beauty brand because of its decades-spanning reign as a true innovator in beauty. “MAC [Cosmetics] is truly at the forefront of trendsetting, every time I see a MAC campaign or the incredible looks their artists create backstage at fashion weeks around the world. It’s an honour to partner with a brand with such an incredible heritage and unrivalled expertise in makeup artistry. I am thrilled and looking forward to this journey,” Lisa says.
For MAC, it was Lisa’s “unparalleled talent and bold, fashion-forward style,” says Drew Elliott, senior vice president and global creative director for MAC Cosmetics. “Always confident and never one to shy away from risks, she embodies our commitment to celebrating individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.”
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FOR THE LOVE OF LISA 💜! We’re pumped to finally announce @lalalalisa_m as the newest face of M·A·C Cosmetics. We’ve got so many major surprises in store for the BLACKPINK star as our newest Global Brand Ambassador. So, sign up for our emails to stay up-to-date on all things Lisa! #MACLOVESLISA
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