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MAC launches Liptensity high-pigment lipstick collection

MAC launches Liptensity high-pigment lipstick collection

MAC has launched Liptensity – the lipstick that pushes the boundaries of colour.


With the expertise of tetrachromat Maureen Seaberg – who has the genetic ability to see up to 100 million hues imperceptible to the average naked eye – MAC has created an unprecedented spectrum of 24 shades with extreme, undeniable colour intensity, using its groundbreaking High-Frequency Tetrachromatic Pigments technology.

Liptensity, a high-pigment lipstick line, consists of 24 innovative hues. Many of the tints (like Galaxy Grey, a smoky lilac) are scarcely seen on shelves, setting this range apart from other lipstick offerings, including MAC’s classic range. From blackened-navy “Blue Beat” to creamy coral “Medium Rare,” every shade glides on with ease, leaving behind vibrant color with a demi-matte finish. If you’re a packaging junkie, you’ll recognise that the products look highly similar to MAC’s blockbuster Tendertalk launch but with one eye-catching difference: the cap and tube flawlessly match the bullet inside.

Here’s the full collection and pictures:

STALLION deep black

GALAXY GREY light bluish grey

BLUE BEAT deep dark blue
MARSALA deep magenta pink

BURNT VIOLET dark plum
MULLING SPICES burgundy brown-red

POSTMODERN amped coral pink
CLARETCAST mid-tone magenta

HELLEBORE vibrant mid-tone purple
LIFE’S BLOOD bright berry red

AMBROSIAL bright plum pink

EROS warm hot pink
GUMBALL creamy blush pink

MEDIUM RARE creamy soft pink

LOBSTER burnt orange
HABANERO vibrant orange-red

FIREWORKS vivid, bright red
CORDOVAN deep rose red

DRIFTWOOD soft lilac beige

DOE creamy neutral brown

SMOKED ALMOND bright rose brown

TOAST AND BUTTER peachy cinnamon
DIONYSUS deep plum

DOUBLE FUDGE intense dark brown

Global launch September 21 2016 online; Available from October 2016 at MAC Travel Retail locations worldwide for a limited time.

www.maccosmetics.com

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liptensity_ambient_cmyk_300

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