MAC has launched Liptensity – the lipstick that pushes the boundaries of colour.
With the expertise of tetrachromat Maureen Seaberg – who has the genetic ability to see up to 100 million hues imperceptible to the average naked eye – MAC has created an unprecedented spectrum of 24 shades with extreme, undeniable colour intensity, using its groundbreaking High-Frequency Tetrachromatic Pigments technology.
Liptensity, a high-pigment lipstick line, consists of 24 innovative hues. Many of the tints (like Galaxy Grey, a smoky lilac) are scarcely seen on shelves, setting this range apart from other lipstick offerings, including MAC’s classic range. From blackened-navy “Blue Beat” to creamy coral “Medium Rare,” every shade glides on with ease, leaving behind vibrant color with a demi-matte finish. If you’re a packaging junkie, you’ll recognise that the products look highly similar to MAC’s blockbuster Tendertalk launch but with one eye-catching difference: the cap and tube flawlessly match the bullet inside.
Here’s the full collection and pictures:
STALLION deep black
GALAXY GREY light bluish grey
BLUE BEAT deep dark blue
MARSALA deep magenta pink
BURNT VIOLET dark plum
MULLING SPICES burgundy brown-red
POSTMODERN amped coral pink
CLARETCAST mid-tone magenta
HELLEBORE vibrant mid-tone purple
LIFE’S BLOOD bright berry red
AMBROSIAL bright plum pink
EROS warm hot pink
GUMBALL creamy blush pink
MEDIUM RARE creamy soft pink
LOBSTER burnt orange
HABANERO vibrant orange-red
FIREWORKS vivid, bright red
CORDOVAN deep rose red
DRIFTWOOD soft lilac beige
DOE creamy neutral brown
SMOKED ALMOND bright rose brown
TOAST AND BUTTER peachy cinnamon
DIONYSUS deep plum
DOUBLE FUDGE intense dark brown
Global launch September 21 2016 online; Available from October 2016 at MAC Travel Retail locations worldwide for a limited time.
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