International icon Rosalía stars as the new face of M·A·C VIVA GLAM – debuting an all-new, limited-edition shade to celebrate 26 years of giving back 100%.

THE LIPSTICK THAT GIVES BACK 100%

Celebrating 26 years of giving back 100% with M∙A∙C VIVA GLAM Lipstick in VG26 – a limited-edition, fiery-red Matte Lipstick shade that empowers you to look good – for good. 100% of the selling price of VIVA GLAM Lipstick is donated to the M∙A∙C VIVA GLAM Fund, supporting healthy futures and equal rights for all. Since ’94, M∙A∙C VIVA GLAM has raised over $500,000,000 globally – and counting!