The Macallan has previewed its first ever global advertising campaign spanning TV, cinema and digital centred on a 90-second video.

‘Make The Call’ sees the single malt Scotch whisky distillery reach out to markets as varied as the US, Mexico and China in a bid to entice a new generation of consumers, reports The Drum.

Themed around ‘bold decision making’ the creative was devised by J Walter Thompson adopts a fantastical visual metaphor to bring the production to life worldwide.

Creative director Paul Rizzello, said: “The pressure of a big decision often makes us hesitate just when success is within reach. We’re so afraid of getting it wrong, we end up avoiding those decisions altogether. This story is about someone who decides to go for it. He makes the call.”

Paul Condron, global brand controller at The Macallan, added: “2018 has already been a momentous year for The Macallan, having opened our world class new Distillery and Visitor Experience in June. We look forward to building on that and to seeing the reaction of audiences around the world to this fantastical tribute to people who make the call to choose a bigger life.”

The hi-tech campaign boasts a number of innovative filming techniques including the first use of motion capture in a wind tunnel and 3d matte paintings created using VR headsets.

Learn more at:


Make The Call – The Macallan Single Malt