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The Macallan unveils The 1950 – Pinnacle of the Exceptional Single Cask Range

The Macallan unveils The 1950 – Pinnacle of the Exceptional Single Cask Range

The Macallan has unveiled the latest release in the Exceptional Single Cask range – an exquisite and delicate expression that was distilled in 1950. An allocation of the exclusive range will be available in travel retail, at The Macallan’s recently opened Boutiques at Heathrow and Dubai airports.

The 1950’s represent a significant period in the history of The Macallan with investment in the construction of new buildings on site and modernisation of existing buildings, the purchase of additional farmland and the first of The Macallan highland cows take residence on site.

The single malt is the centrepiece of the 2018 release from the unprecedented range which invites consumers to explore the world’s most valuable whisky through a rare insight from the legendary Whisky Makers’ bench at The Macallan Distillery and Visitor Experience on Speyside.

The discovery of this American first fill sherry butt cask was a special moment for The Macallan’s whisky making team that conjured intense and memorable aromas and flavours. The unmistakable combination of antique oak and subtle peach, with lingering peat warrants this cask being treasured in its own right, with only 336 bottles of this rare single malt available globally.

This exclusive range of single cask whiskies showcases the depth and diversity of The Macallan. Each whisky reveals a particular character, a subtly different flavour or an aroma in the background making each one unique.

Suzy Smith, Edrington Global Travel Retail Managing Director, says: “Offering a differentiated and dynamic product range is one of the core pillars of our boutique programme. As the latest addition to the prestige product offering at our boutiques, The Macallan Exceptional Single Cask 1950 is an extremely rare bottling which we are confident collectors and connoisseurs will seek out not only for its scarcity but also the unique way The Macallan is presented in this range.”

 

More on DFH…

First Look: The Macallan Boutique opens at London Heathrow T5

 

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