Ten years after the brand retired the style, Marc Jacobs is bringing back its iconic Stam Bag.
The Marc Jacobs Stam bag, named after Canadian supermodel Jessica Stam, was first introduced back in 2005 and it became one of the brand’s most notable silhouettes. The handbag shaped the Y2K fashion scene with its unique structure, soft quilted leather, and bold hardware that seemingly bridged uptown simplicity with downtown edge. It was retired in 2013.
The brand is reintroducing the Marc Jacobs Stam bag for the Spring Summer 2023 season, as part of its ongoing M-archives collection. The bag features all authentic details as the original, and is available in two sizes: classic ($1495) and small ($995).
Who better to reintroduce the Stam bag than its namesake? The model — who has been quite literally booked and busy this past season — leads the campaign, which also stars fellow aughts icons Paris Hilton, Selma Blair, Ashanti and Ashlee Simpson, photographed by Jacobs favorite Harley Weir and styled by Alastair McKimm.
Marc Jacobs reminds us it’s always been Jessica Stam’s world. You can buy your 2023 Stam bag online at marcjacobs.com and at Marc Jacobs stores.
