Marc Jacobs Beauty has introduced, Just Perfect Marc Jacobs, the newest member of the perfect Marc Jacobs family. A continuation of Marc’s mantra, “perfect as I am,” this amber floral fruity fragrance celebrates being unapologetically yourself.
Just perfect is a call to those who have never settled for sameness. Whether you’ve always felt like an original or even an outsider, it encourages you to embrace what makes you, you.
Just perfect Marc Jacobs evolves the message of perfect, taking Marc’s ethos of self-love and diving into the chaos of individualism in its purest form. Sweet, striking and a little rebellious — the Marc way.
The Design
The Just Perfect Marc Jacobs bottle features an unexpected twist on the classic perfect bottle. The cap is decorated with a combination of glittery, pearlized and shiny white charms, finished with a polished white bow. The bottle features a silver chrome body with a striking holographic effect, creating an eye-catching design that embodies a bold, unique aura.
The outer packaging is coated in silver matte chrome, finished with a holographic border, and features illustrations by New York-based artist Jacky Blue. The combination of glossy and glittery charm illustrations in white and silver creates a sleek metallic aesthetic that mirrors the bottle.
The Fragrance
Just Perfect Marc Jacobs is an amber floral fruity fragrance. A radical spin on the eau de parfum, jasmine sambac melts into vanilla absolute and sticky caramel accord, while a rush of strawberry and juicy fruits adds an irresistible edge. Sweet, striking and a little rebellious.
Top: strawberry, passion fruit accord, mandarin, raspberry accord
heart: jasmine sambac, caramel accord, red apple accord, orange blossom petals
base: vanilla absolute, amber sorbet accord
Fragrance house: Firmenich
perfumers: Fabrice Pellegrin & Marie Salamagne
The Campaign
Shot by Liv Liberg, the campaign celebrates being entirely and boldly yourself. The imagery captures real people in their raw, natural state being confident and effortlessly themselves – bringing marc’s vision to life through an intimate, fashion-forward lens.
Set in New York, the campaign brings to life the energy of those who turn feeling different into their greatest strength. Rooted in a message that encourages the release of your authentic self, the result is a campaign that feels candid yet iconic, celebrating individuality with warmth, boldness, and intimacy.
