Martell celebrates 300 at HKIA; launches exclusive edition Cordon Bleu

Martell celebrates 300 at HKIA; launches exclusive edition Cordon Bleu

Martell Tricentenary celebrations continue throughout Asia with an exciting exhibition at Hong Kong International Airport, and an exclsuive limited edition version of its most famous Cognac.

Continuing the global celebrations for Martell’s 300th anniversary striking activations are taking place across key airports from September to November with a prominent exhibition space opening at Hong Kong International Airport to promote Martell Cordon Bleu Exclusive Limited Edition – running from 23rd September to 10th November 2015.

In celebration of the House’s Tricentenary, Cellar Master Benoît Fil has crafted a unique version of the legendary cognac Martell Cordon Bleu, originally created in 1912 by Edouard Martell, the tenth descendant of the House’s founder. The reinterpretation of the exquisite blend pays tribute to their history and Edouard Martell’s legendary creation, by using 300 year-old oak barrels to rest the liquid, and the beautiful packaging it is presented in.

The exhibition space unveils Martell’s rich and long history and vintage visuals of the House. It also invites travellers to indulge themselves into the Martell universe by having their photos taken against a French style living room, overlooking the vineyards of the Cognac region. The photo can then be printed onto iPhone cases as a special gift with purchase. In addition, a gastronomy experience is offered to travellers with Foie gras, paired with Martell Cordon Bleu.

Martell Cordon Bleu Limited Exclusive Edition packshot

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