MCM plays it loud with @richthekid and @sitabellan

MCM plays it loud with @richthekid and @sitabellan

A tribute to the bold, free and creative, the A/W 2018 campaign from MCM is set in a hip-hop inspired alternate reality by rapper/producer Rich the Kid and techno DJ and Instagram star Sita Abellan.

Shot in Berlin by German photographer Thomas Lohr and styled by 032C’s Marc Goehring, the campaign is a celebration of next generation creativity. Here are the key elements of MCM’s new Bauhaus…

With branded silhouettes that include soft haricalf, crystals, and metallics, MCM Leopard celebrates individuality and confidence.

In celebration of MCM’s legendary relationship with Music, the Cassette series features iconic images of cassettes, vinyl records and old school mixing boards.

Using classic Bauhaus typography with vibrant colours, DAS IST MCM (THIS IS MCM) is a proud statement of MCM’s German heritage and a tribute to our design ethos of form and function. This is the New Bauhaus.


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