Rémy Cointreau Global Travel Retail and the House of Metaxa are using the TFWA World Exhibition in Cannes to introduce a new presentation for METAXA 12 Stars inspired by its pioneering creator Spyros Metaxa and championed by renowned contemporary explorer Mike Horn.

In 1888 Spyros Metaxa, a pioneer looking ahead of his time, embarked on a quest to create a spirit that would deliver new levels of smoothness and brought to the world a one-of-a-kind amber spirit, METAXA.

METAXA 12 Stars, the refined expression of this quest, is today reincarnated through a redesigned bottle and packaging with a distinctive, premium style.

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The simple, pristine design of the new METAXA 12 Stars packaging sheds light on all the elements that have made METAXA 12 Stars the iconic spirit it is today. The golden Salamina Warrior stands proud, as a symbol of courage, carrying the roots of the House. A signature engraved on the sides is a tribute to the founder Spyros Metaxa giving credit to the distinctive METAXA 12 Stars label. The luxurious bottle bottom brings to mind a fine drinking glass. Sealed with a blue cap, reminiscent of the Greek blue, this elegant container is the keeper of the golden amber spirit inside.

 

Photographer: David Carlier, www.davidcarlierphotography.com
Photographer: David Carlier, www.davidcarlierphotography.com

 

THE CAMPAIGN

METAXA 12 Stars is an extraordinary spirit that has found its ambassador in Mike Horn, one of the greatest explorers of our time.

Mike Horn’s personality and achievements convey an aura of courage and authenticity, rendering him the perfect ambassador for METAXA 12 Stars, reflecting on many levels the unique character and values of the House of Metaxa.

Stephanie Ancel, Managing Director at the House of Metaxa, commented, “When meeting Mike Horn, you know you are facing a trailblazer: from his approach to people and life, to the very personal way he plans his adventures, everything about him is authentic.”

Mike pursues authenticity; he seeks it in everything and acknowledges it everywhere, just as he found it in what he described as “the genuine commitment of the House of Metaxa to creating a unique spirit”.

It is not surprising when Mike says that “after an achievement to be shared in a moment of authentic friendship, I enjoy a fine drink, naturally a METAXA 12 Stars!”.

www.metaxa.com