The House of Metaxa is presenting a new Limited Edition of the iconic METAXA 7 Stars, designed by the all-Greek brand LoveGreece, a fresh and upbeat company that creates Greek lifestyle products in an authentic and premium way.
METAXA 7 Stars by LoveGreece is being unveiled this month exclusively in the airports of Thessaloniki, Rhodes, Heraklion and Athens by Rémy Cointreau Global Travel Retail in co-operation with Hellenic Duty Free Shops.
The creative project behind the new expression was about bringing to the iconic spirit a touch of summer and a contemporary Greek feeling.
Reflecting on this creative collaboration, Arnaud Collas, International Marketing Director at the House of Metaxa, explains, “METAXA’s never-ending quest for perfect smoothness, with a style so unique, has allowed the House to create unique offers, which have been thoroughly enjoyed throughout the world for over 125 years. METAXA offers iconic products from Greece and embodies a unique craftsmanship that combines precious Muscat wines from the Aegean islands with fine wine distillates.
“METAXA 7 Stars is one of the most remarkable products of the House, and we were pleased to invite a young designer brand, which is strongly rooted in the purest Greek lifestyle, to create its own interpretation of METAXA 7 Stars for travellers during the summer.”
George Hatzizahariou, founder of LoveGreece, has created a visionary new label of 100% Greek cotton products. He created a stylish clothing and accessories line, focusing on ‘Greek chic’, in a cool and contemporary way.
“It was a dream come true to have the chance to collaborate with METAXA, which to me is without doubt the Greek House with the strongest aura and the best international exposure. We created an exclusive interpretation of METAXA 7 Stars, with the colours and graphic elements for which LoveGreece is famous, to make this Limited Edition really stand out. We are very proud of it!”
The Limited Edition METAXA 7 Stars by LoveGreece proposes fresh colours and design which bring a unique summer feel to the iconic spirit. The mix of gold, blue and white colours instantly evokes the Cycladic landscapes and architecture, the golden touch of the sun and its magical reflection on the Aegean Sea, as well as the gold colour of METAXA 7 Stars itself. The overall design is inspired by the Greek ‘evil eye’, the signature of LoveGreece, in a minimalistic and modern way.
“We are grateful for the fruitful co-operation we have enjoyed with METAXA for many years,” said Penelope Drakopoulou, Category Manager Foreign & Domestic Spirits Marketing Department, Hellenic Duty Free Shops. “METAXA 7 Stars by LoveGreece, available exclusively to travellers at Hellenic Duty Free Shops in selected airports during summer 2016, strengthens this partnership. METAXA enhances our pride in being Greek. My colleagues and I promise that we will do our best to foster this relationship in the years to come.”
With the purchase of two METAXA 7 Stars by LoveGreece 70 or 100cl bottles at one of the participating airport shops in the promotion, travellers will be offered a LoveGreece tote bag designed especially for METAXA.
To complement his creative work for METAXA 7 Stars, George Hatzizahariou has designed a Collectors’ Exclusive T-Shirt, part of the line of LoveGreece’s famous 100% Greek cotton shirts. This special piece can be purchased exclusively on www.lovegreece.com.gr during this summer only.
METAXA 7 Stars by LoveGreece is a new and fresh occasion to enjoy the ultimate Greek spirit in its most contemporary style throughout the summer of 2016.