Michael Kors introduces its newest men’s fragrance, Michael Kors for Men. Inspired by the ultimate jet setter, the fragrance will launch exclusively in duty free stores
The fragrance was created with the Michael Kors man in mind—the man who is always on the move, the man who knows how to balance urban sophistication and rugged style.
Michael Kors for Men opens with a bright, fresh top note of bergamot, enhanced with herbaceous tones of energizing elemi, thyme and black pepper and stimulating coriander
and star anise. The warmth of incense and smoothness of suede are joined by the aromatic qualities of sage, creating a unique signature. This modern, masculine scent is enriched by the earthy sensuality of patchouli, sandalwood and sleek woods, with rich musk at the fragrance’s core to capture a clean, natural essence.
“Michael Kors has always been ahead of his time and this is true for the men’s fragrance,” says Trudi Loren, Senior Vice President of Corporate Fragrance Development Worldwide, The Estée Lauder Companies, and the exclusive licensee of Michael Kors fragrances.
“This is for a man who cares about his appearance and really takes effort with his look and style. We created a fragrance that embodies all of that—a modern, woody, oriental fragrance with top notes of spices and nuances of aromatics that brings this man’s man fragrance to life.”
A high-impact commercial that captures the jet set lifestyle of the Michael Kors man was created to celebrate the launch of the new fragrance. Shot in Miami and around the Florida Keys, the video was directed by Amir Mokri and stars supermodel Benjamin Eidem together with Michael Kors’ muse Karmen Pedaru. The accompanying print advertising campaign was shot in California with world-renowned photographer Mario Testino and also features Benjamin Eidem.
The fragrance is presented in a heavy clear glass bottle with a black faux horn cap and chrome accents.
Michael Kors for Men is exclusively available at World Duty Free locations until 31st March 2015. The fragrance will then be available from all Travel Retail locations worldwide beginning April 2015.
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