Changi Airport’s Shilla Duty Free store is to host a global exclusive pop-up to the launch of the new fragrance from fashion house Miu Miu, L‘Eau Bleue.
To celebrate the launch of new L’Eau Bleue fragrance, Miu Miu has partnered with The Shilla Duty Free to open first in world travel retail pop-up at Singapore Changi Airport.
Available from 22nd February – 31st March 2016 beside the Terminal 3 Cosmetics & Perfumes Central Store in the Transit Departure area, this experiential concept is part of The Shilla Duty Free’s commitment to continuously present unique and coveted travel exclusives, and to provide world-class shopping experiences to its consumers.
Travellers will be able to sample the new scent and purchase their favourite Miu Miu fragrances. Providing a truly personalised experience, there will be live sketch events where travellers can receive a hand-drawn watercolour portrait sketch by an artist with purchase of fragrance. In addition, bottle engraving service is also provided for them to customise their own bottles with their initials.
The new fragrance is launching across Asian and Australasian duty-free stores during February and March. Duty Free Hunter can guide travellers to the launch airports and retailers (see story) and during the launch period will be the brand’s online marketing partner carrying high profile advertising and editorials (see DFH homepage at www.dutyfreehunter.com)
Miu Miu L’Eau Bleue
Designer Miuccia Prada created Miu Miu as a platform to explore the edges of fashion, to follow whims, to be light and thoughtful and intelligently frivolous. The Miu Miu woman fully embodies the rich complexity of that vision. The first Miu Miu Eau de Parfum evoked feminine youth, freedom, and a touch of rebellion. It perfectly captured the Miu Miu woman: blunt and coy, playful and rebellious, timeless in her sense of adventure.
In Miu Miu L’Eau Bleue, the next iteration in the Miu Miu fragrance family, perfumer Daniela Andrier evokes a specific moment that we all share: that yearly experience when, seemingly out of nowhere, you realize that spring has arrived. The sensation is so slight, so delicate, it can hardly be codified. It’s a feeling that is carried on a wisp of air. You can be anywhere when it touches you: in bed with the window open to the dawn air, speeding along a country highway with the sun on your face, walking on a late night city street after a heavy rain, barefoot in the too-cool morning grass of a damp garden.
That scintillating effervescence of early spring is the essence of the Miu Miu L’Eau Bleue experience. Following on from Miu Miu’s signature matelassé bottle, the Miu Miu L’Eau Bleue revisits the iconic blue but it a glittering transparent glass – glinting light refracts through the faceted glass, flirting with its surroundings, adding reflection. The glittering glass is topped off with an evocative yellow pastel disk reminiscent of the radiant Miu Miu girl. The surprise is contained in an elegant blue folding box, a gift waiting to be opened.
See more at http://www.miumiu.com/en/fragrances/eau-bleue
Miu Miu Eau De Parfum, 50ml, 100ml SGD116, SGD157
Miu Miu L’Eau Bleue Eau De Parfum, 50ml, 100ml SGD116, SGD157
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