British fragrance makers Molton Brown are excited to announce a new Botanical Hair Care collection.
Inspired by the brand’s heritage of creating natural hair care products in its original 1970s Mayfair salon, this new collection follows in the footsteps of Molton Brown’s pioneering founders. Their forward-thinking, holistic approach to hair styling was delivered with a conscious care for the environment. That’s why, as the company celebrates its 50th year, this new collection represents a proud blending of past and future, combining sustainable ingredients with innovative technology.
The new hair care collection will launch this month in the travel retail market at key locations around the UK, providing salon quality luxury haircare to reflect the current priorities of shoppers seeking excellence and ethical products as they return to travelling.
Rosie Cook, Associate Director Global Travel Retail at Molton Brown, says: “We are delighted to be celebrating our heritage with the new Botanical Hair Care Collection, which also represents the latest step on our sustainability journey. Molton Brown’s founders rejected the chemical formulas of the time and put English herbs at the heart of their creations. They championed an individual first ethos which focuses on natural beauty and hairstyles. Today we still stay true to their key beliefs and this new collection delivers luxury salon-quality haircare, imbued with our conscious care for the environment, to inspire travelling shoppers in the UK who are showing an increased desire for health and wellness products as well as sustainability following the pandemic.”
Each piece of the collection is enriched with a sustainably sourced herb: Fresh nettle, soothing camomile, aromatic fennel and uplifting coriander. As an homage to Molton Brown’s London home, the ingredients were grown in once-abandoned underground tunnels, using remarkable hydroponic systems and LED technology. This means they are produced year-round in a controlled, pesticide-free environment, unaffected by weather and seasons.
The collection also features a heartfelt nod to the brand’s original packaging, with an apothecary-style brown shade and a charming illustration of each unique herb. They’re made from 100% post- consumer recycled plastic and are recyclable, helping to reduce virgin materials.
The Botanical Hair Care Collection
• Volumising Shampoo With Nettle 300ml
• Volumising Conditioner With Nettle 300ml
• Hydrating Shampoo With Camomile 300ml
• Hydrating Conditioner With Camomile 300ml
• Repairing Shampoo With Fennel 300ml
• Repairing Conditioner With Fennel 300ml
• Intense Repairing Hair Mask With Fennel 250ml
• Balancing Shampoo With Coriander 300ml
The Molton Brown Botanical Hair Care Collection is available at London Gatwick North & South Terminals, Luton Airport and London Heathrow Terminals 1, 2, 3 & 5 with World Duty Free from August. All these releases are subject to terminals and shops opening in line with Covid guidance.
