Mouton Cadet has teamed up with duty-free operator Heinemann to create some specific Chinese New Year promotions in the Heinemann Duty Free shops at Frankfurt Airport and the Vine & Leaf wine shop at Singapore’s Changi Airport.
This new Lunar Year’s animal is the ram, which is also Mouton Cadet’s symbol – mouton means sheep or ram in French. Thus the perfect wine to toast the Chinese New Year. These wines will be featured in stores during the month of February with a focus on the Reserve Mouton Cadet range, the super-premium selection of wines from the collection
To mark the occasion, the brand has developed new dedicated store furniture and backlit lightboxes boasting the new Lunar Year of the Ram in Chinese character. The promotion includes a GWP offer of a customized 4GB flash drive.
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