Building on the campaign’s success last year, Mumbai Duty Free (MDF) has once again launched its flagship campaign – the Mumbai Duty Free Is Now Free Shopping Festival, now on a scale that’s grander than ever before.
The festival offers exclusive deals and unbelievable discounts on duty-free products across multiple categories such as Spirits, fragrances, cosmetics, wellness products, confectionary, gourmets, accessories and Fashion & luxury, thereby providing a shopping extravaganza to suite all tastes and pockets.
This time, international customers can pre-plan their purchases and enjoy additional shopping benefits via MDF’s exclusive tie-up with Goibibo and MakeMyTrip, who will send out emailers to their Mumbai based customers offering discount vouchers worth $8, redeemable at MDF stores.
This ultimate shopping bonanza offers customers an enticing combination of value adding benefits such as cash-backs from banking partners and shopping money through gift cards. All international passengers flying via Mumbai receive an unconditional $5 shopping gift card for their purchases are MDF. Select customers also receive an $72 shopping gift card on their fashion & luxury purchases. Further, the Retailer has retained the Citibank cashback offer from last year, offering customers 15% cashback on their duty free purchases at MDF Arrivals and Departures stores, with a maximum cashback of INR 1500, and 15% cashback on their fashion and luxury purchases, without any capping on the cashback. The Vodafone offer of shopping money worth $11 on activation of their international roaming plans, also continues. Additionally, all customers paying through Paytm receive cashback of Upto $6.
This time, the festival goes beyond providing value primarily to Indian customers. With a view to excite International passengers from all nationalities, Mumbai Duty Free has partnered with UnionPay International to offer an exclusive 10% discount on all fashion & luxury purchases made using UnionPay cards.
But that’s not all! On spending above a certain spend threshold, customers receive a ‘Mumbai Duty Free Is Now Free’ Envelope containing discount vouchers and complementary shopping experiences from major downtown and online partner brands.
What truly makes this festival grander than last year is an entirely new set of exciting offers from partner brands. These brands and offers include travel partner MakeMyTrip – offering discounts (worth $58) on domestic and international flight tickets, Dining Partner Eazy Diner – offering a free 3-month membership (worth $12) for Eazy Diner Prime, Mumbai’s Luxury Shopping Mall Palladium – offering shopping vouchers (worth $29) redeemable at select stores in the mall, Retail Partner Ajio – Offering a discounts (worth $29) on Ajio Gold, mobile wallet partner Paytm – offering cashback ($2) on movie tickets and banking partner Citibank – offering shopping money (worth $29) redeemable at Mumbai Duty Free Stores, on registering for a Citibank Card. Collectively, through this envelope, a customer receives assured value worth much more than $100.
The entire gamut of promotions and deals are applicable across all Mumbai Duty Free stores, at both departure and arrival terminals.
Talking about this new and improved version of the campaign, Manishi Sanwal, CEO, Mumbai Duty Free (Flemingo Travel Retail Ltd.) said “We cater to a segment of customers who treasure additional value on their purchases and so it has been our constant endeavor over the years to ensure that they receive the same. A campaign like ‘Mumbai Duty Free Is Now Free’ allows us to provide a unique combination of multiple lucrative offerings that not only ensure that shopping at Mumbai Duty Free is an experience worth travelling for, but also sets new standards for the travel retail industry.”
Here are all the offers at Mumbai Duty Free Is Now Free Shopping Festival at a glance:
• Upto 33% off on duty free products
• Up to 25% discount on pre-order discount
• 15% cash back from Citibank
• MakeMyTrip and Goibibo shopping vouchers worth $8
• $6 Cashback from Paytm
• 10% Discount from UnionPay International for fashion & luxury purchases
• Vodafone $11 off to International roaming customers
• Mumbai Duty Free gift card of $72 to Fashion & Luxury customers
• Mumbai Duty Free gift card of $5 to all departing customers
• Mumbai Duty Free Is Now Free envelope with partner brand vouchers collectively worth more than $100
Copyright The Duty Free Hunter 2019