Bollywood superstar Shah Rukh Khan visits Mumbai Duty Free to launch their December campaign and promote his upcoming movie, Zero…
Mumbai Duty Free has launched its innovative marketing campaign ‘Pay Zero’ in association with Shah Rukh Khan, Bollywood star of the upcoming movie, Zero, for the month of December.
December being the month of celebration, Mumbai Duty Free is ready to share the excitement and joy with its customers, giving them various forms of additional value, be it in the form of free gifts, discounted movie tickets, chance to meet the superstars of Bollywood or free shopping vouchers.
The campaign was launched by Shah Rukh Khan himself at the Mumbai Duty Free store on 5th December 2018.
Creating unique and unforgettable experience for Mumbai International travellers, Mumbai Duty Free teamed up with Red Chillies Entertainment for their upcoming movie ‘Zero’. Providing yet another exciting in-store Bollywood experience, customers get a chance to win exclusive movie merchandise & movie tickets and a few lucky winners gets a chance to meet the star cast of the movie, Zero.
The movie promotion is a part of Big December Campaign -The Great Duty Free Sale, where daily few lucky customers will win Free Shopping Gift Cards for Mumbai Duty Free – paying zero for their purchase at the store.
To promote the association, the stores are being lavishly dressed with larger than life movie posters, life size cut outs of the star cast, movie theme-based visual props and LED in-store signs.
Talking about the association, Manishi Sanwal, CEO Flemingo Travel Retail Ltd. said, “We at Mumbai Duty Free strive to deliver new and unique shopping experiences to our customers and an association with Bollywood helps add an extra scoop of excitement to the mix. In pursuit of our ongoing endeavour to provide best value to shoppers, we are giving free shopping vouchers to few lucky customers daily for the entire month of December, aiding them to spend Zero for their shopping’.
