NARS Cosmetics is leading the way for lips once again with a range of new launches in the pipeline, following the hugely successful launch of Powermatte Lip Pigment last year. Banking in on this accomplishment, NARS will also be going big in duty-free shops with engaging animations and a revamp of its the counter design to focus on lips.
The new products, which will be showcased at TFWA Asia Pacific Exhibition at the Shiseido Travel Retail booth, include the Liquid Lip Collection featuring three bold liquid lip formulas – Full Vinyl Lip Lacquer, Powermatte Lip Pigment and Velvet Lip Glide, and the latest travel retail exclusive #NARSissist Jetsetter Sets.
Shiseido Travel Retail Vice-President Marketing Elisabeth Jouguelet, said: “NARS is all about lips in 2018 and with our widely successful launch for Powermatte Lip Pigment last year, we will look to continue increasing our presence in the fast-growing makeup sub-category. With a focus on providing travellers with multifaceted brand experiences when they shop, from product innovations and travel retail exclusives to state-of-the-art counter designs and digital elements, we are definitely on track of reaching our goal to cement NARS as a top 10 make-up brand by 2020.”
NARS NEW LAUNCHES
FULL VINYL LIP LACQUER
Intense colour and a mirror-like shine is achieved with the new limited edition Full Vinyl Lip Colour’s smooth, creamy formula, which glides on effortlessly with a comfortable feel and a line-free look.
Vivid pigments deliver buildable, full coverage colour while Vitamin E ingredients impart a moisturizing feel. The unique two-sided applicator includes a plush side that deposits the ideal amount of colour onto lips, and a smooth side to evenly distribute pigments and intensify shine. 10 shades include Abruzzo (metallic rose gold), At First Sight (clear with gold pearl), Baden Baden (deep aubergine), Cape Town (metallic gold with pink shimmer), Conquest (warm pink), Everglades (black with gold pearl), Mississippi (deep black cherry), Red District (vivid red), Santo Domingo (mauve pink) and Valencia (bright pink coral).
NARS Full Vinyl Lip Lacquer will launch in duty-free stores across Asia Pacific and Europe, Middle East & Africa (EMEA) from September.
POWERMATTE LIP PIGMENT – SHADE EXTENSION
Infinite matte colour that locks onto lips and won’t let go, Powermatte Lip Pigment glides on with ease. The smooth liquid texture gives fully saturated opaque coverage and a true matte finish. The custom doe-foot applicator allows for easy precision while the formula provides long lasting, smudge resistant wear. The range has been extended with five must-have shades ranging from neutral to bold: Call Me (coral), Somebody To Love (rose brown), Spin Me (rich red brown), Vain (brick red) and You’re No Good (dark reddish fuchsia).
NARS Powermatte Lip Pigment shade extension is set to launch in duty-free stores in Asia Pacific and EMEA from September.
VELVET LIP GLIDE – SHADE EXTENSION
The Velvet Lip Glide fully coats lips in saturated, satin colour with extraordinary comfort. The unique hybrid lip formula provides a luxurious, long-lasting finish without drying or feeling sticky while delivering an opaque satin finish and long-lasting wear with a high-impact colour payoff. In addition, a fusion of precious oils creates a smooth, moisturising effect. It is now available in five new shades: Mars (warm brown), Paradise Garage (soft plum), Roseland (rose blush), Swing (neutral rose) and Xenon (dusty mauve).
NARS Velvet Lip Glide shade extension will be available across Travel Retail Asia Pacific and EMEA from September.
#NARSISSIST JETSETTER SETS 2018
Complementing the #NARSissist Jetsetter Cult Classics Set and #NARSissist Jetsetter Sun Hunter Palette which were launched in February 2018 are three new additions: #NARSissist Jetsetter Light Reflecting Setting Powder Loose Duo, #NARSissist Jetsetter Radiant Creamy Concealer Duo and #NARSissist Jetsetter Lip Pencil Trio.
#NARSissist Jetsetter Light Reflecting Setting Powder Loose Duo
A duo of Light Reflecting Loose Setting Powders, it is the ultimate translucent powder to set makeup and touch up shine in-flight, or anytime from day-to-night.
#NARSissist Jetsetter Radiant Creamy Concealer Duo
A pair of full-sized Radiant Creamy Concealers, the duo’s award-winning formula can be used to correct, contour, highlight, and perfect. It is available in Vanilla shade, which has a tiny hint of pink suitable for fairer complexions.
#NARSissist Jetsetter Lip Pencil Trio
A set of three Velvet Matte Lip Pencils in Intriguing (rose pink), Dragon Girl (vivid siren red) and Cruella (passionate scarlet red) that glide on for long lasting, super saturated colour.
The three new additions to #NARSissist Jetsetter will be available across Travel Retail Asia Pacific and EMEA from June.
ORGASM COLLECTION 2018
NARS Orgasm Collection 2018 features the new Afterglow Lip Balm, which gives lips a radiant and hydrating finish, and the Full Vinyl Lip Lacquer, which provides a sleek glossiness and colour whose intensity can be controlled. It also includes the Illuminating Loose Powder, which gives cheeks a natural glow and soft shimmer, and a limited edition oversized Orgasm Blush.
Orgasm Afterglow Lip Balm
Delivering a sheer wash of the universally-flattering Orgasm shade with a radiant finish – the formula features Monoï Hydrating Complex, for smooth comfort and a blend of antioxidant ingredients to help keep lips protected.
Orgasm Full Vinyl Lip Lacquer
The innovative formula provides high-shine and a reflective finish, while vivid pigments deliver full coverage colour that is buildable. The limited edition Orgasm Full Vinyl Lip Lacquer also features a non-sticky texture that glides on for a comfortable feel and line-free look.
Orgasm Illuminating Loose Powder
The new silky, soft-lit powder reflects light off the skin for a naturally glowing look. The shimmery powders create a soft radiance and blur the look of imperfections, blending effortlessly onto skin with a glimmering finish.
Limited Edition Orgasm Blush
The award-winning blush that includes the perfect blend of peachy pink and golden shimmer now comes in a limited edition oversized compact to achieve naturally flushed cheeks.
Duo Orgasm Blush and Highlighter
Featuring a mini Orgasm Blush and Highlighter for on-the-go illumination, it creates a flush of universally flattering peachy-pink on cheeks while a soft-lit highlight on cheekbones deliver a natural-looking glow. It can also be layered together for instant radiance.
Orgasm Liquid Blush
A rush of sheer-pink with golden shimmer in a silky, new fluid formula, it is ideal for mixing textures, from layering over powder blush for high-impact colour or vice versa for a diffused effect. It is also infused with Monoï and Tamanu oils for extra moisture and resilience.
The Orgasm Collection 2018 will be available across Travel Retail Asia Pacific and EMEA from June; the Orgasm Vinyl Lip Lacquer will launch in July.
NARS LIP BAR GETS A MAKEOVER
In line with NARS’ 2018 Always on Lips strategy for travel retail, they will introduce a new ‘Lips to Style Lip Bar’ concept into the travel retail counters. This lip bar serves as an interesting and engaging consumer touch point for consumers to experience the iconic NARS Lip franchises, where consumers will be able to discover NARS Lip Icons featuring a range of seven lip finishes across eight lip product categories to suit every lip obsession. The eight lip product categories featured are: Velvet Matte Lip Pencil, Satin Lip Pencil, Audacious Lipstick, Satin Lipstick, Sheer Lipstick, Semi-Matte Lipstick, Velvet Lip Glide and Powermatte Lip Pigment.
Hong Kong International Airport will be the first to roll out this new concept when the counter opens at the end of this April.