Nemiroff, one of the fastest-growing vodka brands in the UK, is strengthening its footprint in this market through a new partnership with Avolta, the leading global travel retail and F&B player. From the end of October, Nemiroff’s flagship premium vodka Nemiroff De Luxe will be available in Avolta’s World Duty Free stores in key UK airport locations, supported by brand activations designed to engage international travellers.
The listing will cover a wide network of airports and travel hubs, including Heathrow terminals, both London Gatwick terminals, Manchester, Aberdeen, Glasgow, Edinburgh, Stansted, Birmingham, Jersey, Eurotunnel.
To mark the start of the partnership, Nemiroff and Avolta will launch a special promotional kick-off: Club Avolta members who purchase Nemiroff De Luxe will have the chance to win tickets to one of the upcoming English top-flight football matches featuring Nemiroff’s partner Premier League clubs. This activation connects Nemiroff’s robust presence in UK football — with multiple EPL clubs partnerships — to its growing visibility in travel retail.
Yuriy Sorochynskiy, CEO of Nemiroff, said: “The travel retail sector is a powerful showcase for international spirits brands. By partnering with Avolta, Nemiroff is not only expanding availability across strategic UK travel locations, but also presenting our premium De Luxe expression to millions of international travellers. This reinforces our ambition to bring Ukrainian vodka craftsmanship to a global stage.”
Eve Fifer, Avolta’s Commercial Director in the UK said: “Travel retail is about discovery, and we’re always looking to surprise travellers with new brands. Nemiroff embodies authenticity and quality craftmanship, making it a great fit for our UK stores – we are delighted to welcome Nemiroff De Luxe into our portfolio.”
Donna Carley, Global Account Manager at Whyte & Mackay, Nemiroff’s exclusive UK distributor, added: “The Avolta partnership builds on Nemiroff’s strong retail growth and recent Tesco deal, expanding the brand into a highly visible channel. This move will accelerate consumer awareness and strengthen Nemiroff’s positioning as a premium international vodka.”
