Vodka brand Nemiroff has released a new limited edition expression, with proceeds from the sale donated to those affected by the war in Ukraine.
It also comes with a new recipe, carrying a ‘spicy’ note, subtle sweetness, a ‘clean and mild aroma and light spiciness’ on the finish.
The Ukrainian vodka brand will donate 100% of the profit from the sale of the bottle to help Ukrainians who have suffered in the war. The donations will be used for the treatment and rehabilitation of civilians and defenders.
In September 2022, the first portion of the rehabilitation equipment will be delivered and installed in two local hospitals.
Yuriy Sorochynskiy, CEO of Nemiroff, said: “Ukrainians are an extremely freedom-minded, brave and bold nation, and our strength is in unity. By developing the rear economy, our company also supports its partners and suppliers, giving them the opportunity to work in these difficult conditions.
“We admire and greatly respect the heroes who bravely defend our land and freedom every day. We are sincerely grateful to them for the possibility to maintain the business and help the country.
“Therefore, we are focusing our efforts on returning the affected Ukrainians to a full life as much as possible: providing treatment, rehabilitation and high-quality prosthetics.”
Nemiroff Premium De Luxe will launch in Europe and the US.
The new launch of part of the brand’s global campaign ‘Indomitable Spirit of Ukraine’, which aims to raise funds for locals affected by the war and ‘popularise’ Ukrainian products across the world.
Last month, the vodka brand also revealed a limited edition product for charity, called Nemiroff Special.
As a result, two hospitals in Ukraine will receive equipment for diagnostics and rehabilitation as the first part of the donation in October, according to the brand.