Nestlé International Travel Retail (NITR) has launched to airport retail the new KITKAT Arabic Coffee flavour exclusively to Dubai Duty Free at Dubai International Airport. The new product from its leading chocolate brand KITKAT comes in the two-finger format in packs of 18 x 19.5g bars.

Promotions for the product with Dubai Duty Free will run from April to June, encompassing the Ramadan (1 April-1 May) and Eid (2-3 May) dates, which are the key periods in the Middle East diary.

The campaign features specially-created point of sale materials to house the KITKAT Arabic Coffee packs, and extensive social media exposure from Dubai Duty Free on Facebook and Instagram.

KITKAT Arabic Coffee has been produced by Nestlé Middle East with an Arabic twist to meet the local consumer demand for a flavour inspired by “Gahwa”, as Arabic coffee is socially referred to in the region.

The famous KITKAT crispy wafer fingers come in a blend of smooth milk chocolate, roasted blond Arabica coffee beans, and the rich aroma of cardamom, in a combination evoking comforting traditional senses that merge nostalgia with modernity.