BAILEYS has launched a brand new premium liqueur which combines sophisticated Cognac with fine spirit and cream. BAILEYS XC is exclusive to travel retail and will be available at Heinemann duty free outlets only until May 31st.

BAILEYS XC heralds an innovation in drinks alchemy, pairing Cognac, a spirit of unquestionable quality, with fine spirit and cream from BAILEYS. Its name is derived from the ‘Exceptional Cream’ liqueur showcased in this luxury blend. The liquid is smooth and indulgent, offering a new taste experience for the liqueur category. Inspired by timeless French sophistication and recognising the popularity of Cognac as a luxury spirit in travel retail, BAILEYS XC gives travellers a new premium product which cannot be purchased elsewhere.

BAILEYS XC will be launched across all key travel retail markets from June 2016, following the exclusivity period with Heinemann. Pop-up retail experiences, retail furniture and display units, featuring chic Parisienne styling have been designed to allure shoppers into the sophisticated world of BAILEYS XC. These activations will be rolled out across key airports as part of the launch activity.


Designed to look as good as it tastes and to take pride of place in the drinks cabinet, the beautifully designed bottle features an intricate holographic label. This makes it a gift of unquestionable style, retailing at £15.00/€16.00/$22.50 (RRSP) for a 50cl bottle.

It is now available now in select Heinemann travel retail stores.

Baileys XC Activation image_Copenhagan

Baileys XC Activation image_Frankfurt