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New Pics – New Tiffany fragrance on launch at Shilla Duty Free in Singapore Changi airport

New Pics – New Tiffany fragrance on launch at Shilla Duty Free in Singapore Changi airport

To celebrate the new Tiffany & Co fragrance, a travel retail pop-up at Singapore Changi Airport opens from 1st October – 11th November 2017 at Terminal 3 Departure area in front of the Tiffany & Co. boutique. This experiential concept is part of The Shilla Duty Free’s and Singapore Changi Airport’s aligned vision to continuously engage consumers through unique and coveted travel exclusives, and to provide world-class shopping experiences to all who travel through the airport.


The global-exclusive concept aims to create an eye-catching and immersive outpost that captures the essence of the Tiffany fragrance. The design pays tribute to Tiffany’s spirit, tradition of gifting and a celebration of its quintessential Blue Box; the pop-up offers passengers a true Tiffany experience, one that captures the luxury, glamour and romance of the brand.

Travellers will be able to sample the new scent and purchase the new Tiffany & Co. fragrance. They will also be amongst the first few to be able to acquire the Limited Edition Tiffany & Co EDP Skyline Edition 75ml. Providing a truly personalised experience, there will be live calligraphy events where travellers can receive a hand-written calligraphy message card by an artist. In addition, complimentary bottle engraving service is also provided for them to customise their own bottles with their names with purchase of fragrance. Gift-wrapping service will also be available at the pop-up.

The Fragrance
Tiffany & Co. introduces its new fragrance—a bold scent created by world-renowned master perfumer Daniela Andrier of Givaudan. The sparkling floral musk is a contemporary take on the most precious ingredients of traditional haute perfumery. The scent opens with vibrant top notes of vert de mandarine. At the heart, a precious iris flower is the hero ingredient. Tiffany’s association with the iris dates back to the earliest sketches found in the Tiffany Archives. An iris brooch set with demantoid garnet blossoms and Montana sapphires that earned Tiffany the grand prize at the Paris Exposition in 1900. Harvested in France during the months of July and August, the iris butter is obtained through a unique
hydrodistillation extraction, exclusive to the Tiffany fragrance, ensuring a pure, bright, sensual and long-lasting richness to the final note. This signature ingredient adds strength, femininity and grounds the composition with refinement and sophistication. Patchouli base notes wrapped in a blend of soothing musks is sensual on the skin. The final structure is both unexpected and timeless scent in its most elemental form.

The Bottle
The glass flacon of the Tiffany & Co. fragrance takes its inspiration from the house’s most iconic diamonds. The elaborate faceting work at the base recalls the 128.54-carat Tiffany Diamond—perhaps the world’s most rare yellow diamond, with 82 facets—while the pure geometric lines of the shoulders mirror the house’s Lucida®-cut diamond engagement ring. A hint of Tiffany Blue accents the collar in the house’s signature T pattern. Disguised under the cap is a metal plaque engraved with the Tiffany & Co. logo . Inside, a delicate juice with the slightest tint of blue illuminates the precise cuts of the bottle. Like all of the jeweler’s creations, the fragrance is presented in the signature Tiffany Blue Box, an internationally recognised symbol of style and sophistication.

The Legacy
Tiffany & Co., the world’s premier jeweller and America’s house of design, has been at the forefront of contemporary culture since its inception. Founded in New York in 1837 by Charles Lewis Tiffany, the fancy goods emporium became an instant hit with socialites, magnates and heads of state for its definitive style, superior quality and innovative yet timeless designs. Tiffany’s passion for diamonds led him to purchase the Tiffany Diamond, a rare and brilliant 128.54-carat yellow diamond, discovered in 1877. This was followed by the acquisition of nearly a third of the French Crown Jewels in 1887. Together, these acquisitions earned Tiffany the moniker “The King of Diamonds,” and established a tradition of excellence that remains relevant to this day. Through its storied 180-year history, Tiffany & Co. has consistently endeavoured to move design forward, much to the delight of its fans. Today, Tiffany is worn by celebrities and taste makers the world over, and its famous Blue Box is an instantly recognisable symbol of style, sophistication and innovation.

Tiffany & Co. Tiffany Eau De Parfum, 50ml, 75ml priced at SGD125, SGD155 – see more at http://sg.shilladutyfree.com/en/stores/singapore/

 

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