Glengoyne 53 Years Old launches globally with China Duty Free Group (CDFG) this month and then this exquisite product will be rolled out to a handful of other select luxury travel retail operators.
Glengoyne 53 Years Old (70cl / ABV 45.8% / RRP US$33,000) is presented in a beautiful hand-blown glass decanter which features an engraved goose, representing the migration of geese to the Glen each winter. The decanter is presented with a 2.5cl miniature in a stunning solid oak display box which, as an industry-first, is designed to be put to a second use once the whisky is finished, allowing drinkers to remove the inner fittings, ready to house other treasures.
This highly limited edition single malt is the epitome of Glengoyne Distillery’s unhurried and uncompromising approach to whisky making. This exceptional whisky has unique richness and depth of aromas and flavours, a reflection of its slow maturation for over 53 years at Glengoyne Distillery. With only 100 decanters available worldwide, Glengoyne 53 Years Old offers whisky aficionados a very special opportunity to own a piece of Glengoyne history.
The launch of Glengoyne 53 Years Old marks the start of a new and highly strategic relationship between IMD and CDFG, a highly influential, leading player within Global Travel Retail. This will include multiple launches and activations in the coming months.
China Duty Free Group President, Charles Chen, says: “The addition of Glengoyne to our portfolio is very exciting and we relish the global launch opportunity to share Glengoyne 53 Years Old with whisky enthusiasts in the fast-growing single malt whisky market of China Duty Free, especially in Hainan. We expect much excitement through in-store and digital showcasing and we are delighted to be the launch partner for this iconic product.”
Ian Macleod Distillers’ Global Travel Retail Director, William Ovens says: “This launch marks the start of an exciting new partnership between CDFG and IMD. We have agreed an exciting plan for the launch of several products across our malt portfolio and some of these very special products will be exclusive to CDFG.”
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