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One Direction launch new fragrance – Between Us

One Direction launch new fragrance – Between Us

One Direction revealed their fourth fragrance ‘Between Us’ at The Sanderson in London on June 24. Along with the bottle image, the band also released a fun new commercial, see below…
“As this is our fourth fragrance, we feel like we are really getting the hang of it. Not sure we’re pros just yet, but the four of us have our own opinions on what looks and smells good, and we all bring something different to the finished product,” Niall Horan said at the launch event for One Direction‘s new scent.

Between Us comes after the band’s successful fragrances Our Moment, That Moment and You & I, which was the US’s number one celebrity women’s fragrance launch of 2014.

Juicy mandarin and apricot nectar are both energizing and invigorating. The floral heart of the fragrance opens full of solar jasmine flowers and freesia while gardenia petals bring delicate intrigue. Patchouli brings mystery and sensuality while vanilla and golden amber indulge you in a seductive blend of candied sugar, revealing an outstanding fragrance.

The bottle is pretty and modern, with a black ribbon around the neck. The bottle designer said in a press release: “for the new fragrance, we wanted to create a more premium shape, with elegant detail. As One Direction fans are growing up to become young, modern women, we wanted to bring the design in line with this. The bottle has beautiful straight lines, which complement the sensuality of the juice. The proximity between the band and the fans is symbolized by the two golden rings, representing the spirit of Between Us.”

Initially, the new scent will only be available in a 4-piece gift set that will cost $59.50 at Macy’s. The gift set will include a 3.4 fl. oz. Eau de Parfum, a rollerball, shower gel and body lotion. Between Us will be available exclusively at Macy’s on August 2, 2015 – Duty Free Hunter is working to find out which airports and airlines will carry the fragrance once it rolls out to global markets. Stay tuned.

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