Rémy Cointreau Global Travel Retail (GTR) has partnered with Ever Rich Duty Free to open the second Rémy Martin airport boutique in Asia at Taiwan Taoyuan International Airport. The boutique immerses clients in the Cognac Fine Champagne’s exceptional heritage through engaging in-store experiences and a captivating multi-sensorial journey.
The boutique enjoys a prime location in the Terminal 1 Departures Hall from July to October 2019. Accents of champagne gold, deep grey, oak and real hardwood create an atmosphere of opulence, capturing the attention of passing travellers. The brand’s emblematic centaur illuminates the entrance, inviting clients into ‘the House of the Centaur’.
The Rémy Martin visual journey starts at the ‘Heritage Wall’, taking clients to the heart of Cognac by telling the story of Rémy Martin’s people, time and terroir with eye-catching three-dimensional visuals, including grapevines, chalk stones and cask staves.
The ‘XO Wall’ highlights the signature Cognac Fine Champagne of Cellar Master Baptiste Loiseau, who uses his expertise to blend up to 400 different eaux-de-vie to create Rémy Martin XO.
The boutique’s central attraction is the Opulence Table, which sits at the entrance and features an array of decadent ingredients for clients to discover and nose in preparation of tasting the sophisticated flavors and aromas of super-premium Rémy Martin XO. The final stop in the journey is the Personalization Table, where clients can personalize the bottleneck of any Rémy Martin XO purchased for a unique gift.
Exclusively in store in September, clients who purchase a bottle of Rémy Martin XO will receive a premium giftbox including a set of limited edition Rémy Martin mooncakes. A collaboration with leading Taipei dessert shop Escape from Paris Sweet Lab, the mooncakes are distinctly flavoured with a Rémy Martin-infused banana filling. Led by World Champion Pasty Chef Alexis Bouillet, Escape from Paris Sweet Lab specialises in modern French creative pastry, using novel ingredients to create simple yet elegant dessert art.
Adam Hamzah, Managing Director Global Travel Retail Asia Paciﬁc, Rémy Cointreau, commented: “This a significant activation in Taiwan for Rémy Martin. Bringing this concept to a strategic location – and over an extended period – demonstrates our commitment to a dynamic Cognac community and market. We are proud to achieve this with Ever Rich Duty Free, who share the same vision of growing the Cognac community of exception-seekers.”
Augustin Depardon, Executive Brand Director, House of Rémy Martin added: “The boutique at Taiwan Taoyuan International Airport is a true celebration of Rémy Martin’s savoir-faire and joie de vivre. It invites our valued clients into the exceptional world of our Fine Champagne Cognac, capturing the craftsmanship and excellence that have become synonymous with Rémy Martin.”
An Ever Rich Duty Free spokesperson said: “At Ever Rich Duty Free, we foster a culture of abundance, with the goal of enriching travellers’ trips through unforgettable shopping experiences. Our collaboration with the House of Rémy Martin on this boutique store clearly embodies these values, and we’re thrilled to see so many travellers engaging in the experience and excitement.
Copyright The Duty Free Hunter 2019