Advert




Oribe Hair Care sets sights on duty-free

Oribe Hair Care sets sights on duty-free

Oribe Hair Care, a prestige hair care brand and global beauty authority, is to debut its product offerings to the travel retail industry at the TFWA Exhibition in Cannes this October.

Currently, hair care has a very small footprint within the travel retail segment, creating a huge opportunity for the brand within the industry. The company’s success in the luxury retail market along with the increased global demand for Oribe Hair Care makes travel retail a natural progression for the brand.

“Oribe Hair Care has a strong presence in North America, Asia and Europe, and we are always looking to expand our footprint within additional regions,” said Sid Katari, Oribe General Manager. “With our robust product offerings, we plan to curate exclusive on-the-go sets for the well-travelled consumer, from cleansers and stylers to body washes and crèmes. This can include an assortment of full- and travel-size products in customised packaging.”

Oribe Hair Care is currently distributed in high-end salons and spas, premier retailers and apothecaries as well as luxury e-commerce sites. The brand will be previewing its unique product collection to the global travel retail segment at the J.W. Marriott in Cannes.

Find out more about the brand here

For the Hair-Obsessed
Oribe Hair Care began its journey in 2008. Good. Better. Best. Those were the classifications found in all beauty categories except hair care. For co-founders Daniel Kaner and Tevya Finger, it was time to create a pivot in the market, and the perfect collaborator was discovered in Oribe Canales. The brand blends craftsmanship, performance and decades of styling experience from the top of the editorial and salon worlds to create a new category in hair care

Today, Oribe is a best-selling, award-winning brand that has sparked deep connections with its consumers.

The Luxury of Performance
At the outset, Oribe Canales felt strongly that his products should push the boundaries of performance. He wanted stylists and consumers to not just see — but feel — the difference. The founders worked with innovation labs and specialty collaborators around the world to create custom formulations that truly surpassed anything in the marketplace.

The result is a line of luxurious products that is unique in every category: gels that condition, oils that hold, sprays that don’t flake, skincare-grade shampoos that prep hair for styling and gently balance the scalp, masques that have the richness and body of a lavish moisturizing cream. And that’s just the beginning. Each product is tested extensively backstage and on set to ensure that it outperforms everything else.

While the products are ultra-high-tech, the formulations are clean and modern — formulated without parabens and sodium chloride. All the products are gluten-free, cruelty-free, color and keratin treatment safe and have UV protection for hair. They perform like magic.

The Fragrance
While most companies select a scent from a stock fragrance library, Oribe Hair Care was the first to use a fine fragrance in its hair products. The brand collaborated with a legendary 19th-century perfume house to blend its signature fragrance, Côte d’Azur. Embodying the glamour and warmth of the French Riviera, the bright, seductive, shared scent awakens with hints of sun-drenched Calabrian bergamot, Sicilian orange, Aomori apples and leafy greens. Sandalwood, vetiver and crisp amber lend their soft, woody notes, while tuberose and white butterfly jasmine, from Oribe’s native Cuba, create a sensuous and invigorating experience. The fragrance runs through the line to compose a beautiful experience for the hair — and spirit.

Start the conversation

This site uses Akismet to reduce spam. Learn how your comment data is processed.