Continuing the brand’s commitment to sustainable packaging, Oribe has launched refill pouches in travel retail at JDC Jeju Duty Free. The refill pouches, for the brand’s most popular litre-size shampoos, conditioners and luxurious hand wash use 71% less single-use plastic than large-format litre bottles.

The refill pouches encourage reuse of Oribe’s highly covetable litre bottles, reduce carbon emissions in transport due to the compact format of the pouches and localized manufacturing, and reduce material into the waste stream.

The new litre refill pouches are being offered for the Gold Lust Repair & Restore and Shampoo and Conditioner, Signature Shampoo and Conditioner, Beautiful Colour Shampoo and Conditioner and Cote d’Azur Revitalizing Hand Wash.

Oribe is constantly striving to take the next step in this ongoing journey to create products that uniquely blend luxurious craftsmanship with the highest standards of sustainability.

“At Oribe, we know everything matters and are always looking for new ways to make our packaging more environmentally friendly, from using Forest Stewardship Council-approved cardboard for our outer cartons, to our new, recyclable glass perfume bottles,” says Jennifer Smith, VP of Packaging for Oribe Hair Care. “We designed the litre refill pouches as another step in our ongoing journey to create products that uniquely blend luxurious craftmanship with the highest standards of sustainability.”

Oribe refill pouches are currently available at JDC Jeju Duty Free in South Korea.

Oribe, the eponymous line from one of the most influential hairdressers of all time, is a paraben- and sodium chloride-free, UV protecting, color-safe collection specifically tailored to meet the hair needs of the truly glamorous. Oribe products deliver the highest possible levels of performance and sophistication.

Beautiful in function and form alike, this line is for taste-driven individuals who know that personal style — perfectly expressed— is the ultimate luxury.