Penfolds has launched its latest Chardonnay blend, Penfolds V, in collaboration with Heinemann Australia.
Penfolds V is a one-of-a-kind, multi-vintage Chardonnay that flawlessly combines five of Yattarna’s most exceptional vintages: 2011, 2012, 2014, 2016, and 2021. The limited release is sensitively selected and blended by Penfolds’ Chief Winemaker Peter Gago, and White Winemaker Kym Schroeter to create a complex and expressive wine – an evocative choice for even the most discerning wine enthusiasts.
Sydney International Airport is the only location in global travel retail where Penfolds V will be available on-shelf, and given the high demand for Penfolds’ super-premium wines, is expected to sell out quickly. The product has already been pre-sold in Penfolds’ direct-to-customer channels, through private VIP dinners, and hand-sold by Penfolds’ private relationship managers.
The finesse and meticulous refinement of the premium blend is translated in the counter design at Sydney International Airport.
An ode to the unique heritage of the Chardonnay, the bottle is elegantly displayed on a plinth, surrounded by five V-shaped light strips to emphasise Penfolds V’s distinct character as an amalgam of the very best Yattarna vintages. This artistic design, which includes the signature V, is a powerful representation of Penfolds’ bold and innovative spirit.
Penfolds’ Director of Global Travel Retail and Global Hotels, Daevid Warren, said, “We are delighted to announce this partnership between Sydney International Airport and Penfolds, two Australian icons that share a commitment to showcase the rich heritage and world-class quality of Australia’s finest. As Penfolds’ reputation for innovation and exclusivity strengthens, we are committed to leveraging the travel retail channel to amplify the excitement around launches and offer shoppers the opportunity to explore some of our most sought-after bottlings.”
George Tsoukalas, Managing Director of Heinemann Australia, added, “Penfolds V is a testament to the exceptional quality and craftsmanship that Penfolds is known for. We are honoured to partner with Penfolds to launch Penfolds V at our Heinemann Tax and Duty Free store at Sydney International Airport, and we are confident that our customers will appreciate the chance to discover this limited release product.”
With only 2,200 bottles available worldwide, Penfolds V is also available for purchase online in Singapore on Lotte’s ishopchangi.com Penfolds premium brand page. While King Power will launch it in Bangkok via a private dinner with their prestige customers.
Product Showcase
Penfolds V
Five of the best Yattarna vintages have been sensitively selected and blended by Penfolds’ Chief Winemaker Peter Gago and Senior White Winemaker Kym Schroeter to create Penfolds V. This Chardonnay blend is complex and expressive on the palate and is both intriguing and confronting. It is a compelling amalgam of the very best of recent Yattarna vintages, and an evocative wine that epitomises the finesse, restraint, and character of modern Australian Chardonnay. Penfolds V has concentrated aromas of lemons, spices, stone fruits, a touch of lanolin, and grapefruit, but nary a hint of oak.
