In a landmark collaboration, Penfolds has unveiled its new Grange by NIGO collectable release at Sydney Airport in partnership with Heinemann Australia.

The limited release, reimagined by creative visionary and Creative Director of Human Made, NIGO, marks the first-ever design takeover for Penfolds flagship wine, Grange. The range will next launch at Copenhagen Airport, also in partnership with Heinemann.

Sydney proudly leads the Grange by NIGO celebrations across global travel destinations. Timed to coincide with Penfolds 180th anniversary, the launch at Sydney Airport goes beyond a traditional retail experience, transforming it into an urban gallery. The unique presentation sees the numbered Grange by NIGO gift box designs elegantly captured in mesh displays, inviting travellers to admire each one as a work of art and carefully consider their selection. This ‘urban gallery’ is not just an exhibition, but an immersive journey that blends the experience of discovering fine wine with the enjoyment of contemporary art. In addition to the urban gallery, a second Grange by NIGO pop-up will be situated within GATEZERO, allowing travellers to fully experience the launch within the airport.

Inspired by his first visit to Penfolds Magill Estate Winery (South Australia) in 2022, and his time with the Penfolds team reviewing archive material from Penfolds history, NIGO has re-imagined the packaging design of Grange for this one-off series. The Grange by NIGO release includes collectable 750ml (1,500 available) and 1.5L (150 available) gift boxes to house the 2019 Grange. Each box is individually numbered and includes a bandana and bottle neck tag designed by NIGO, plus an authenticity certificate. The design approach pays tribute to Grange in NIGO’s signature style, featuring a bold and colourful grape graphic and Penfolds logo, reimagined through Human Made’s iconic typography.

Born from a pioneering spirit, curiosity, and experimentation, Penfolds Grange is the most powerful expression of Penfolds House Style. With an unbroken line of vintages since 1951, the South Australian heritage icon continues to be one of the world’s most collected wines. The Grange by NIGO limited edition heroes the current 2019 vintage of Grange, made from the very highest quality Shiraz grapes from vineyards across South Australia.

Kristy Keyte, Penfolds Chief Marketing Officer, commented: “The Grange by NIGO release marks a significant milestone for Penfolds as we commemorate our 180th anniversary. The Sydney Airport execution in collaboration with Heinemann offers travellers a unique experience to connect with our brand and creative partners, enhancing our global presence and further solidifying our reputation among discerning travellers as a pioneer in the world of fine wine in global travel.” Keyte continues, “Collaborating with NIGO has been inspired by Penfolds history of pushing boundaries in winemaking, and now we expand this to exploration of new creative ideas. As a collector, NIGO understands the reputation of Grange and its legacy. He was able to create a limited-edition approach that is both playful and fresh while remaining respectful to the history of the wine. We have never done this before, and the result is brave and refreshing.”

Ranjith Menon, Director of Purchasing (Beauty and Liquor, Tobacco & Confectionery) at Heinemann Asia Pacific, added: “It has been a delight collaborating with Penfolds to unveil the Grange by NIGO series at Sydney Airport. This launch enhances our travel retail wine offering through innovative and exclusive products for international travellers. This collaboration reinforces Heinemann’s position as a leading destination for luxury and unique finds and quintessentially Australian brands and redefines expectations for wine retail in the travel space.”

Together with the Grange by NIGO limited edition pack, NIGO also designed a silk rug for this series. With only 25 rugs available globally, the design heroes a silk dyed purple grape design to mirror that of the wine’s secondary pack. Each 2.5m x 2.5m rug is handwoven by artisans in Nepal, who spent two months making each piece. The Grange by NIGO rugs are available globally via expressions of interest at SPACE Furniture and www.penfolds.com within Australia from Thursday 22 February, RRP AUD$10,000 each.

NIGO has been at the forefront of culture, establishing himself as a global icon and cultural pioneer. As the Creative Director of Human Made and Artistic Director of KENZO, NIGO is known for his innovative and future-thinking vision. Penfolds Grange by NIGO is available from Thursday 22 February 2024. For more stockist information and further details visit www.penfolds.com. Future projects between Penfolds and NIGO will be announced later in 2024.