In partnership with Puig, Qatar Duty Free has launched a Penhaligon’s pop-up and a Carolina Herrera pop-up at Hamad International Airport (HIA). Located in the main retail atrium of HIA, the stunning podiums showcase the brands’ signature selections of fragrances with exciting interactive features and services for all passengers to experience.
The official opening of the Penhaligon’s podium and the launch of the Inimitable William Penhaligon – a worldwide exclusive – were celebrated at a ribbon cutting ceremony. The event was attended by VIP guests and officiated by Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, Hamad International Airport Chief Operating Officer, Engr. Badr Al Meer, Qatar Duty Free Vice President Operations, Mr. Thabet Musleh and the British Chargé d’Affaires to Qatar, Ms. Alexandra Cole.
Travellers are invited to explore the Penhaligon’s Portrait collection, inspired by their eponymous founder, and download and use the augmented reality app to delve further into Penhaligon’s delights and learn more about the story of each individual fragrance. For those looking for an extra special touch, guests can have a name or personal message engraved onto the side of their perfume bottle and to have their items gift wrapped for their friends and family.
At the Carolina Herrera Podium, customers will be able to experience a deliciously fragrant universe, with a collection of the brand’s fragrance portfolio carefully curated to match all tastes. The pop-up includes the most coveted collector editions, divine product customisation, and a complimentary wrapping service that elevates gifting to a new paradigm. Passengers can get into the festive season’s spirit with Carolina Herrera and have a lifetime adventure inside the dazzling red candy store.
His Excellency Mr. Akbar Al Baker said: “We are delighted to be the first airport in the world to launch the Inimitable William Penhaligon collection and are pleased to also open this new Caroline Hererra pop-up. We are very grateful to our friends at Puig for choosing Qatar Duty Free as their partner. I now invite all our many passengers transiting through Hamad International Airport this month to take advantage of all the incredible brands we have here for their festive shopping.”
Puig Global Travel Retail Vice President Kaatje Noens commented: “After the most challenging year ever for travel retail, Puig is happy to bring back some fun and excitement to all Hamad International Airport passengers that have waited for so long to travel again. Penhaligon’s and Carolina Herrera will both offer a unique experience in their own pop-up shop, with exclusive launches, customisation services, holiday offers and new digital experiences. This amazing project is truly only possible thanks to the great partnership with QDF.”
Engr. Badr Mohammed Al Meer, said: “Hamad International Airport is a diverse lifestyle destination which houses some of the world’s most prestigious brands that on occasion offer their products exclusively at our award winning terminal. We therefore offer our passengers one-of-a-kind retail experiences with a diverse range of products, keeping ease and convenience in mind. Be it proximity to boarding gates, notifications to the latest deals and offers or safe and contactless payment options, HIA’s Duty Free makes shopping enjoyable and hassle-free.”
Mr. Thabet Musleh said: “Puig is an important brand partner of QDF, and we are thrilled to host the exclusive pre-launch of the Inimitable William Penhaligon into travel retail. We invite our customers to try the highly innovative assistance apps to discover the Penhaligon’s Portrait collection and the fantastic range of Carolina Herrera Products at the pop-up store.”
Across the month of December, Qatar Airways passengers will be invited to visit the Penhaligon’s podium to discover the Inimitable William Penhaligon and collect their free gift with any purchase made.
Along with Qatar Airways and HIA, Qatar Duty Free continued to operate throughout the ongoing pandemic, to ensure that passengers transiting through the airport have a safe and comfortable journey back home.
During the last few months, QDF has undergone a complete transformation of its flagship store to provide customers with a remarkable duty free offer worth travelling for. Meanwhile, HIA continues work on its expansion, which will add 11,720 square metres to QDF’s shopping and food and beverage space.
Working alongside brands to create a world-class shopping experience for travellers, the award-winning QDF helps shape passenger experiences at HIA through 40,000 square metres of uniquely combined dining and shopping experiences.
Copyright The Duty Free Hunter 2020