Pernod Ricard Global Travel Retail announces the opening of a new portfolio boutique in partnership with the number one retailer in global duty free (China Duty Free Group) at CDF Haikou International Duty-Free Shopping Complex in Hainan.

Located on the ground floor in the luxury department of the new shopping complex, the 93sqm cross-brand portfolio boutique features a rich range of Pernod Ricard’s brands such as Martell, Royal Salute, Chivas Regal, Ballantine’s, The Glenlivet and the Secret Speyside range. It also allows shoppers to explore several ultra-prestigious, limited-edition products such as Royal Salute House of Quinn Limited Edition, Royal Salute 62 Gun Salute and The Glenlivet 28 Year Single Cask.

The innovative space uses a combination of technology and design to create an exciting shopper experience. With an arc-shaped LED digital façade, the Martell focused area of the boutique integrates artificial intelligence to redefine the retail experience. The AI Martell ambassador immerses shoppers into the world of Martell in a futuristic and innovative way.

In addition to this immersive AI experience, the boutique will focus on providing value-added services, including prestige product tasting in a dedicated VIP area for China Duty Free Group platinum and above members. Luxury gift wrapping services, including a Martell gift bag, wish card and ribbons will also be available for shoppers purchasing Martell products.

The new boutique at CDF Haikou International Duty-Free Shopping Complex is the fourth boutique Pernod Ricard Global Travel Retail has opened in Hainan. With Hainan continuing to develop more retail initiatives, it is set to become the world’s largest travel retail destination, with an estimated $46.5 billion in sales by 2025.

CDF Haikou International Duty-Free Shopping Complex is located on No. 5, Haise Road, Xiuying District, Haikou, Hainan, close to the Hainanese capital’s new seaport, a key transportation hub. The shopping complex and boutique will be open between 10:00 to 22:00.