Danish jewellery brand Pilgrim is partnering with AerRianta International (ARI) at Montreal Airport for four weeks, highlighting its collection with a super-sized pair of sunglasses, turning travellers’ heads in store.

Located in the international terminal, the simple and elegant sculpture creates an irresistibly eye-catching installation and, together with the branded image wrap column, draws attention to Pilgrim’s extensive range of sunglasses displayed on the stand-alone, dual-facing units.

Handmade and designed in Denmark and inspired by Pilgrim’s Scandinavian roots, all sunglasses are proudly gender-neutral and most are made from recycled material in line with the company’s ethos and on-going commitment to sustainability. They have polarized lenses and UV400 protection and are available with silver and gold-plated sunglass chains. Prices from 79 CAD.

ARI head of category, Richard Maynes, says: “We have been stocking Pilgrim sunglasses for over a year and are delighted by the response from customers. We invited Pilgrim to create something different and eye-catching for our promotional space. The oversized pair of sunglasses stands out in a world full of complex visuals.”

“We have produced an installation that represents our contemporary design ethos and exudes style and personality,” says Pilgrim’s Head of Travel Retail, Louise Rohde. “These giant sunglasses make a statement that represents our commitment to creating products that are both fashionable and functional. They symbolise adventure, sun-soaked getaways and the essence of travelling in style. They’re not just a pair of sunglasses, they embody the experience we want our customers to enjoy. This sunglasses event with ARI ensures that travellers not only see our brand but experience it in a way that sets us apart.”

Founded in 1983 by Annemette Markvad and Thomas Adamsen, Pilgrim is an international, family-run company based in Denmark and this year celebrates its 40-year anniversary. Pilgrim creates earrings, necklaces, bracelets, rings and sunglasses for every soul. Its contemporary, travel retail-exclusive jewellery collection for 2024, Shapes of Life, celebrates the boundless freedom to choose and follow your own path and create a life in harmony with your values and beliefs – because there is no right or wrong. Pilgrim jewellery is plated with either 24k gold or 925 sterling silver, and the necklaces and rings are adjustable.

Pilgrim is available in airport, cruise and airline retail. In the domestic market, Pilgrim’s stronghold is in Europe, but the brand is also well-established in Canada.